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Sergey and I started Google because we wanted “to develop services that significantly improve the lives of as many people as possible” (Founders’ IPO Letter, 2004). We’ve stayed true to that mission, placing long-term bets on new technologies that users truly love—from Search to Gmail, Maps, Chrome, YouTube, and Android. We’ve covered a lot of ground in a short space of time and so people naturally ask, what is Google today, and where are you heading? It’s a good question. Larry Page: 2013 Founders' Letter [investor.google.com]
The activity on Google Search is astounding. There are over 100 billion searches a month (a whopping 15 percent of which we’ve never seen before), and we now update our index within seconds to ensure we show the freshest results.
It’s also true that over time many companies get comfortable doing what they have always done, with a few incremental changes. This kind of incrementalism leads to irrelevance over time, especially in technology, because change tends to be revolutionary, not evolutionary.