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Google has made another move to build out its e-commerce business, and specifically its retail portal Google Shopping. It has acquired Rangespan, a London-based provider of back office services for online retailers, using data science to help them expand their product selection based on real-time sales dynamics.
The service is getting shut down and integrated into Google, founder Ryan Regan tells me. The company, he says, is not disclosing the terms of the deal.