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Google Testing a Way to Track Online Ads To Sales In Stores

8:20 pm on Apr 11, 2014 (gmt 0)

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Retailers have long struggled to determine whether online ads fuel sales in their bricks-and-mortar stores. Now, Google Inc. GOOGL -1.63% is testing a way to solve that puzzle.

A pilot program launched by the Internet giant is helping about six advertisers match the anonymous tracking cookies on users' computers to in-store sales information collected by data providers like Acxiom Corp. ACXM -2.99% and DataLogix Holdings Inc., according to people familiar with the test.