Welcome to WebmasterWorld Guest from

Forum Moderators: goodroi

Message Too Old, No Replies

Google Testing a Way to Track Online Ads To Sales In Stores



8:20 pm on Apr 11, 2014 (gmt 0)

Top Contributors Of The Month

Retailers have long struggled to determine whether online ads fuel sales in their bricks-and-mortar stores. Now, Google Inc. GOOGL -1.63% is testing a way to solve that puzzle.

A pilot program launched by the Internet giant is helping about six advertisers match the anonymous tracking cookies on users' computers to in-store sales information collected by data providers like Acxiom Corp. ACXM -2.99% and DataLogix Holdings Inc., according to people familiar with the test.


Featured Threads

Hot Threads This Week

Hot Threads This Month