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In 2012, Google made a huge splash when it bought Wildfire, a social media marketing company that helps advertisers manage their pages on Facebook, for $350 million.
Report: Google Ending The Social Media Platform, Wildfire [businessinsider.com]
But yesterday, Wildfire said it was no longer signing up new customers and that the company's offering would be "integrated" into Google's general adtech platform.
A source tells us that Wildfire has begun contacting its clients — which have included Cisco, Amazon, DQ, Gap, Jamba Juice, and McCann — to tell them that their business would no longer be serviced after the end of 2015.