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Google Glass Pay-Per-Gaze Advertising?




5:35 am on Aug 21, 2013 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member

How Pay-Per-Gaze Advertising Could Work With Google Glass

Google wants to see what you see. And then, of course, make money from those images.

The company was recently awarded a patent that puts forth an idea for pay-per-gaze advertising a way in which people interacting with ads in the real world could be analyzed in the digital world.


Gaze tracking system
United States Patent #8,510,166

A gaze tracking technique is implemented with a head mounted gaze tracking device that communicates with a server. The server receives scene images from the head mounted gaze tracking device which captures external scenes viewed by a user wearing the head mounted device. The server also receives gaze direction information from the head mounted gaze tracking device. The gaze direction information indicates where in the external scenes the user was gazing when viewing the external scenes. An image recognition algorithm is executed on the scene images to identify items within the external scenes viewed by the user. A gazing log tracking the identified items viewed by the user is generated.

Inventors: Neven; Hartmut (Malibu, CA)
Assignee: Google Inc. (Mountain View, CA)
Filed: May 11, 2011

US Patent & Trademark Office URL for this patent: [patft.uspto.gov...]

...but, the photo in this UK Telegraph article better shows what I think of Glass in general -- [telegraph.co.uk...]

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