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John D. Rockefeller, the Chairman of the U.S. Senate Committee on Commerce, Science and Transportation, late on Tuesday sent letters to Google, Microsoft and Yahoo alerting them to how their search engines are being gamed through search engine optimization tactics as part of a wider scam involving moving services, which has seen affected consumers lose personal possessions and pay thousands of dollars above quoted prices to dodgy moving companies that promote one service but deliver another.
The letters — sent to to Matthew Cutts at Google; Shashi Seth, SVP at Yahoo; and Microsoft’s president of online services Qi Lu – note that one of the main ways the moving companies in question are connecting with users in the first place is by “gaming the system”, using tactics such as paid links from thousands of bogus sites, to come up higher in search results for unwitting consumers.
[edited by: Leosghost at 11:48 am (utc) on Sep 26, 2012]
Get rid of the dependency on links. Everyone and their pets knows how to link spam these days. But, oh my would that create a massive uproar with webmasters. Massive!
Google also has a de-facto monopoly on this business, with 75% share in the US and higher in other countries.