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Google is aggressively expanding into the daily deals space by partnering with 14 daily deals providers. And — no surprise here — Groupon isn’t one of them.
Eric Rosenblum, Google’s director of product management for Google Offers, said the deals business is all about getting relevant offers. ”In order to do that, you need a lot of good deals. Even if you have one good one every day, it won’t satisfy everyone,” he said.
Google launched its first city in June, having to start from scratch after Groupon rejected its $6 billion buyout. Today, it is already in 17 U.S. markets, including four launched this week.