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Google Inc.'s YouTube is expected to announce as early as next week that it has signed a slew of partnerships with media companies and well-known personalities to produce original content for the popular video website, said people familiar with the matter.
Among the expected partners are major media companies such as IAC/InterActiveCorp.'s Electus, News Corp.'s ShineReveille unit, RTL Group's FremantleMedia Ltd., as well as skateboarding legend Tony Hawk and "CSI" creator Anthony Zuiker, other people familiar with the matter have said.