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Google Inc. (GOOG) is on a quest to make Internet advertising look more like the Sunday paper.
The online-search giant is working with advertisers such as Best Buy Co. and Macy’s Inc. (M) to create Web-based circulars, similar to the ad inserts included in newspapers. The new service will be available starting tomorrow, Mountain View, California-based Google said.
“Retail in general is a large category for us,” Nick Fox, vice president of product management at Google, said in an interview. “They’re trying to understand what the answer is in the digital age to the offline print circular. They’re trying to understand how to get their online visitors into their stores. And this is our answer to that.”
joined:Jan 3, 2003
This approach increases click- through rates from 15 percent to more than 50 percent
I find it pretty presumptuous of Google to assume they can do what they wish with advertising that is not on their own sites.
Web surfers will find the circular-style advertising, which shows multiple pictures and large type, by clicking on search ads.
I think G got spooked but by what, Facebook ads?