Welcome to WebmasterWorld Guest from 54.198.14.214

Forum Moderators: goodroi

Message Too Old, No Replies

Google To Acquire Social Group Company, Fridge

     
2:39 pm on Jul 21, 2011 (gmt 0)

Administrator from GB 

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month

joined:May 9, 2000
posts:23150
votes: 344


Google To Acquire Social Group Company, Fridge [businessinsider.com]

This past weekend we wrote that social group startup Fridge was shutting down the product. We assumed that meant it was being acquired.

We assumed right. Austin Chang, Fridge's founder, just told us that the company is being acquired by Google+ for an undisclosed amount.

Starting next week, his four-person team will be working on Google+ from New York. Come August, most of them will relocate to Google's Mountain View office.


This is an interesting acquisition to add to the Google+ social network.
10:38 pm on July 21, 2011 (gmt 0)

Senior Member from DE 

WebmasterWorld Senior Member 10+ Year Member

joined:May 25, 2002
posts:926
votes: 0


Fridge currently has 40,000 monthly uniques


aehm, what? that is barely enough to test a site... they surely meant daily, right? I know some here have 40k uniques in less than 3 hours...

or that undisclosed amount should be very low!

P!
12:44 am on July 22, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member

joined:Apr 14, 2010
posts:3169
votes: 0


Google buys brains, personal data and patents, not sites.

What made this one juicy was that you can post to it from any site and you're setting up events with friends. Both are semi-private data types that Google covets.
2:14 am on July 22, 2011 (gmt 0)

Senior Member

WebmasterWorld Senior Member 10+ Year Member

joined:July 27, 2003
posts: 716
votes: 0


This news bit is so unimportant that hasn't even been picked up by techCrunch
1:59 am on July 23, 2011 (gmt 0)

Junior Member

5+ Year Member

joined:Apr 21, 2008
posts: 193
votes: 0


they probably ommited an "0" in 40,000....
2:00 am on July 23, 2011 (gmt 0)

Junior Member

5+ Year Member

joined:Apr 21, 2008
posts: 193
votes: 0


google the term "fridge" (at least from where I am) and they rank above wikipedia. Coincidence? I think not.
2:29 am on July 23, 2011 (gmt 0)

Preferred Member

5+ Year Member

joined:Mar 27, 2010
posts:423
votes: 0


Alexa rank of frid.ge is 144,411, which looks fine for 40,000 uniques/mo.
So they are "joining" G because of their technology and the brains :)

I'm just curious how much do you think G paid for fridge?
9:16 am on July 25, 2011 (gmt 0)

New User

5+ Year Member

joined:June 29, 2010
posts:35
votes: 0


Google don't care about their rank, they want the brains and the assets to oust Facebook. G+ is the 3rd (?) attempt to grab those Facebook like users and apprantly Sergy and Larry are not giving up. They will spend and do anything in that direction.