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Google To Acquire Social Group Company, Fridge

     

engine

2:39 pm on Jul 21, 2011 (gmt 0)

WebmasterWorld Administrator engine is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month Best Post Of The Month



Google To Acquire Social Group Company, Fridge [businessinsider.com]

This past weekend we wrote that social group startup Fridge was shutting down the product. We assumed that meant it was being acquired.

We assumed right. Austin Chang, Fridge's founder, just told us that the company is being acquired by Google+ for an undisclosed amount.

Starting next week, his four-person team will be working on Google+ from New York. Come August, most of them will relocate to Google's Mountain View office.


This is an interesting acquisition to add to the Google+ social network.

pontifex

10:38 pm on Jul 21, 2011 (gmt 0)

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Fridge currently has 40,000 monthly uniques


aehm, what? that is barely enough to test a site... they surely meant daily, right? I know some here have 40k uniques in less than 3 hours...

or that undisclosed amount should be very low!

P!

Sgt_Kickaxe

12:44 am on Jul 22, 2011 (gmt 0)

WebmasterWorld Senior Member sgt_kickaxe is a WebmasterWorld Top Contributor of All Time 5+ Year Member



Google buys brains, personal data and patents, not sites.

What made this one juicy was that you can post to it from any site and you're setting up events with friends. Both are semi-private data types that Google covets.

Harry

2:14 am on Jul 22, 2011 (gmt 0)

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This news bit is so unimportant that hasn't even been picked up by techCrunch

jeyKay

1:59 am on Jul 23, 2011 (gmt 0)

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they probably ommited an "0" in 40,000....

jeyKay

2:00 am on Jul 23, 2011 (gmt 0)

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google the term "fridge" (at least from where I am) and they rank above wikipedia. Coincidence? I think not.

matrix_jan

2:29 am on Jul 23, 2011 (gmt 0)

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Alexa rank of frid.ge is 144,411, which looks fine for 40,000 uniques/mo.
So they are "joining" G because of their technology and the brains :)

I'm just curious how much do you think G paid for fridge?

flashdash

9:16 am on Jul 25, 2011 (gmt 0)

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Google don't care about their rank, they want the brains and the assets to oust Facebook. G+ is the 3rd (?) attempt to grab those Facebook like users and apprantly Sergy and Larry are not giving up. They will spend and do anything in that direction.