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What is Google+? Itís the super top-secret social project that Google has been working on for the past year. You know, the one being led by General Patton (Vic Gundotra) and General MacArthur (Bradley Horowitz). Yes, the one Google has tried to downplay as much as humanly possible ó even as we got leak after leak after leak of what they were working on. Yes, the one they werenít going to make a big deal about with pomp and circumstance. Itís real. And itís here.
You see, the truth is that Google really is trying not to make a huge deal out of Google+. Thatís not because they donít have high hopes for it. Or because they donít think itís any good. Instead, itís because what theyíre comfortable showing off right now is just step one of a much bigger picture. When I sat down with Gundotra and Horowitz last week, they made this point very clear. In their minds, Google+ is more than a social product, or even a social strategy, itís an extension of Google itself. Hence, Google+.