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Is "Google Offers" a change in business direction?

Is this Google's admission that search is "mature", and it's time to divers

7:57 pm on Jun 3, 2011 (gmt 0)

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Offers Google's Next Billion Dollar Business?
Offers could easily become Google's œnext billion dollar business a couple of years from now. If it's going to get there, however, Google will need to massively beef up its sales force or resellers in the alternative.
[searchengineland.com ]

Is Google ambivalent about what business they are in? Does this signal that they think search is mature, and it is time to diversify out? Or, perhaps more basic: Capitalizing on all the user data they have accumulated? Perhaps both: the rate of search profit is slowing, and this may boost Corporate profit rates to appease shareholders?

Partnering with Google Offers couldn't be easier. Contact us today and a Google Offers specialist will help you through the entire process. [google.com ]

Interesting claim, considering recent interaction experience described by Wheel over in the Google Adwords forum?. This type of selling to retailers will require an entirely different skillset than the apparent Google engineer skillset. Any chance that the Adwords sales team possesses some skills that could be migrated to this effort? (Maybe not: reference Wheel's experience described in the Adwords forum).

[edited by: goodroi at 2:24 pm (utc) on Jun 7, 2011]
[edit reason] Fixed Link [/edit]