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When Google controls supply and distribution. What then ?

   
1:56 am on Mar 14, 2011 (gmt 0)

WebmasterWorld Senior Member whitey is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



I was wondering what precedent is being set for regulators to be concerned with, when substantial control is being applied by Google in both distribution and supply.

The ITA / Google deal is especially interesting, not only because ITA have effective control of supply data, but it also combines with a lot of other very important data, such as maps in a mass market they already control

How does Google propose to apply these types of arrangements?

Surely there needs to be some transparency being presented to enable qualified debate and supporting opinions - but i haven't seen much yet involving substance. Google must know.

What's happening?