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Internet companies are stepping up their race to gain scale in media, as slower growth forces them to hunt for visitors and advertisers.
Google Inc. is in late-stage talks to acquire video website Next New Networks Inc., according to people familiar with the matter. A deal could be unveiled in the coming week, these people added.
The Internet giant is expected to pay in the tens of millions of dollars for the New York-based company, seeking to acquire some expertise in landing more professional content for its video site, YouTube, these people said.