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Early on (we're talking '06 here, people!), the yellow subscribe button made its debut so the latest videos from your favorite channels could make a beeline to your inbox/eager eyes. Today, the button thatís been immortalized as a throw cushion hits an important landmark: itís been clicked over one billion times. And who was the lucky channel to get that billionth hit? It was MachinimaSports, who are, not coincidentally, on our homepage on Friday.
So whatís next for subscriptions? Turns out, weíve got a spankiní new widget that any video-maker can embed on his/her website or blog. It lets people subscribe to your YouTube channel with a single click, without having to leave your site to log into YouTube or to confirm their subscription. The entire process happens in the widget.