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The investment was made by Google itself, not Google Ventures, say our sources, and it's a highly strategic deal. Zynga will be the cornerstone of a new Google Games to launch later this year, say multiple sources. Not only will Zynga's games give Google Games a solid base of social games to build on, but it will also give Google the beginning of a true social graph as users log into Google to play the games. And I wouldn't be surprised to see PayPal being replaced with Google Checkout as the primary payment option.
[edited by: tedster at 3:58 am (utc) on Jul 11, 2010]
[edit reason] moved from another location [/edit]
joined:June 15, 2001
For whatever reason people love to play these games and get passionately addicted to them, coming back day after day. Thatís helped Facebook become what it is today. Google, Yahoo and others want some of that magic to rub off on them, too.
goog getting its data one way or another, even if it has to sneek in the back door
This could be very related to the speculations regarding Google setting up its own social networking site to compete with Facebook. Zynga is at the very least partly responsible for Facebook's sucess.
goog could provide the same services without getting knee deep in your backside