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Google Inc., looking to lure more ad dollars from a broader range of marketers, hired a well-known Madison Avenue executive to work with ad agencies on new ways Google products can be used in advertising.
The Mountain View, Calif., search giant has tapped Andy Berndt, co-president of the New York office of WPP Group PLC's Ogilvy & Mather, to be managing director of Google's newly formed Creative Lab unit,
Google Hires Creative Lab Unit Exec [online.wsj.com]