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Google Foe Ends Unique Trademark Suit Over Keywords

Google wins

     
8:16 pm on Sep 5, 2007 (gmt 0)

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After four years of locking horns with Google in court, Michigan-based American Blind and Wallpaper Factory has abandoned its unique trademark infringement case against the Silicon Valley titan.

The end comes just a couple of months shy of a scheduled trial date. Such a trial would have been the first time a jury took a crack at an important question in today's trademark law: whether a search engine infringes when it lets one company pay to place its ad alongside search results on a competitor's name.

In a settlement reached late last week, both sides agreed to halt their claims. American Blind won no concessions whatsoever.

American Blind's chief executive, Joel Levine, said Tuesday the company pulled out for financial reasons, and because American Airlines, which has more money in its litigation coffers, has recently filed a very similar suit.

Law.com Article [law.com]

See Settlement Agreement Here [claranet.scu.edu]

 

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