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Google Explains the Doubleclick Deal

Official Google Blog says it's a vital step

9:58 am on Jun 30, 2007 (gmt 0)

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Google's blog outlines the logic behind the move:

Why we're buying DoubleClick [googleblog.blogspot.com]

Google’s acquisition of DoubleClick will benefit all parties in the online advertising business, including advertisers, publishers, agencies and, most importantly, consumers.