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Google ad revenue 'to surpass TV'

12:58 pm on Nov 2, 2006 (gmt 0)

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Google is about to overtake the UK's main commercial TV channels in the race for advertising revenue, a study says.

It found that the US internet search giant's 2006 UK revenues are expected to surpass Channel Four's predicted 800m ($1.5bn) returns.

Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times.


It sounds incredible when you think about it.