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Google is about to overtake the UK's main commercial TV channels in the race for advertising revenue, a study says.
It found that the US internet search giant's 2006 UK revenues are expected to surpass Channel Four's predicted £800m ($1.5bn) returns.
Google will then overtake ITV1 within 18 months, advertising buying companies Mindshare and Initiative told the Financial Times.
It sounds incredible when you think about it.