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The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location.
...Microsoft's entry into this business is getting an unusually warm reception from the advertising agencies that specialize in search marketing...
....Microsoft hopes its new advertising system will match many of the features of Google's system... The most significant advancement in the MSN technology is its ability to direct ads to viewers according to demographic characteristics, as well as by the day and time the ad is shown....
Here's one I was wondering about. Competition for YPN and Adsense?
...Microsoft also expects to use its new system to sell ads on other Web sites, just as Yahoo and Google do with their systems ... He (Mehdi) said that once Microsoft had a large number of advertisers and had refined its ad placement formulas, it would be able to compete with Google and Yahoo to sell ads on other Web sites because it would be able to offer higher ad revenue.
NY Times Article [nytimes.com]
It appears this announcement applies to France and Singapore only, with a limited US phase-in (beta?) in October.
I have not received a hard date for when the US beta will become available.
*Saul, great article. KIT if you want more info! :o)
25% of search results will feature MSN ads.
75% of search results will feature OV ads.
(MSN will still lose quite a bit of money on this as the expected CPCs are much lower due to many less advertisers).
Companies in the beta will be able to around (number to be determined) 1 new advertiser per week.
It should be open access to everyone q1 06.
Please note that entry in the US pilot is by invitation only. We will select participants on a rolling basis from those you refer and who express interest. During the US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will continue to be served through our partnership with Yahoo.