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MSN to play show and tell with ad system today

Bid options for demographics & competion for YPN/Adsense?

     
8:55 am on Sep 26, 2005 (gmt 0)

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The system, to be used by MSN, is meant to improve on those of Microsoft's rivals by allowing marketers to aim ads on Web search pages to users based on their sex, age or location.

...Microsoft's entry into this business is getting an unusually warm reception from the advertising agencies that specialize in search marketing...

....Microsoft hopes its new advertising system will match many of the features of Google's system... The most significant advancement in the MSN technology is its ability to direct ads to viewers according to demographic characteristics, as well as by the day and time the ad is shown....

Here's one I was wondering about. Competition for YPN and Adsense?

...Microsoft also expects to use its new system to sell ads on other Web sites, just as Yahoo and Google do with their systems ... He (Mehdi) said that once Microsoft had a large number of advertisers and had refined its ad placement formulas, it would be able to compete with Google and Yahoo to sell ads on other Web sites because it would be able to offer higher ad revenue.

NY Times Article [nytimes.com]

9:24 am on Sept 26, 2005 (gmt 0)

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Interesting
  • According to the article MSN have set a target of Spring 2006 for replacing YSM.

  • They will be phasing in ads within the US in October. Does this mean they'll be expanding the beta to more US advertisers?

It appears this announcement applies to France and Singapore only, with a limited US phase-in (beta?) in October.

11:06 am on Sept 26, 2005 (gmt 0)

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The MSN Adcenter has been having some technical problems lately, and I think it has something to do with new beta updates. I hope they resolve the delays and issues soon. Not sure what is going on but even the support reps seem to have technical problems..

I have not received a hard date for when the US beta will become available.

*Saul, great article. KIT if you want more info! :o)

12:54 pm on Sept 26, 2005 (gmt 0)

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MSN beta goes live on October 17th.

25% of search results will feature MSN ads.
75% of search results will feature OV ads.
(MSN will still lose quite a bit of money on this as the expected CPCs are much lower due to many less advertisers).

Companies in the beta will be able to around (number to be determined) 1 new advertiser per week.

It should be open access to everyone q1 06.

1:12 pm on Sept 26, 2005 (gmt 0)

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MSN beta goes live on October 17th.

Please post the URL up whoever finds it first when it is available. It should make this forum come alive :)

Dixon.

3:58 pm on Sept 26, 2005 (gmt 0)

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This is the quote from that article that perks me up:

"Microsoft also expects to use its new system to sell ads on other Web sites, just as Yahoo and Google do with their systems."

Can you say 3-way competition? It's gonna be an interesting 2006!

6:25 pm on Sept 26, 2005 (gmt 0)

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Can you say 3-way competition?

You have to root for the "butler-less ask" as well :)

12:40 pm on Sept 27, 2005 (gmt 0)

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I've been told our CPCs will be around 30% of what they are currently with Yahoo.

We're very excited to see how it performs in October. The previous program was quite solid.

12:57 pm on Sept 27, 2005 (gmt 0)

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I hope MSN support gets better next month! It feels like they don't care about the beta testers anymore :-(
3:26 pm on Sept 27, 2005 (gmt 0)

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I hope MSN support gets better next month! It feels like they don't care about the beta testers anymore

As an FYI -
So far, I've been very impressed with MSN support. A sales rep, vertical reps, and account reps. They've got quite a structure in place to support a large variety of accounts.

5:56 am on Sept 30, 2005 (gmt 0)

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after these changes will msn effect SERPs?
4:13 pm on Oct 6, 2005 (gmt 0)

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Looks like they are getting close. I just received an invitation to join their "Pilot Program". It doesn't say when it will start, but does say:

Please note that entry in the US pilot is by invitation only. We will select participants on a rolling basis from those you refer and who express interest. During the US pilot, MSN adCenter will be delivering text-based advertisements on up to 25 percent of MSN Search traffic; the remaining traffic will continue to be served through our partnership with Yahoo.
11:22 pm on Oct 6, 2005 (gmt 0)

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Give me a referal for the promo! Pleeeease!