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Next to build traffic via whichever route
Next to soft launch their own advertising platform (at $0.01 per clickthrough - hmmmmm!)
Finally - domination and a nice shift from google and yahoo over to M$ to make a true 3 player market.
But how are they going to grow traffic.
Presuambly not all by advertising on TV and online!
Who will be in their sights for a backfill of results and then for the PPC results .... my guess is the ever-desparate AOL will be first - if they haven't already bought then by then for a M$ steal - imagine all the 'slightly dimmer' users boosting the coffers!