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Would this not be an ideal benchmark for a keyword like abxabwyz or something which does not exist.
Ie 5 persons target keyword urls, 5 target link text, 5 on deep pages, 5 build their same old way,etc etc etc others just spam spam spam etc and see what happens over the next 12-18 months.
but linked to each page is a "this is what we done so far to get to where we are"
Everyone has something that works for them "in their particular keyword field" in which the 'field' is obviously part of the algo. (Am I onto something?)
No-one would be in breach of Bretts guidelines, and surely something a little more tangible than widget x will help all the multitudes of new people coming here and development of this site.
Cheers from the Outback