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i was sceptical at first, i heard of it but assumed that there would be a user fee of some sort attatched, but it is truly free and although it slants you towards the new ebay option (schedule your start time - which costs extra) you need not take that option.
i must say mr lister really helped with ebay listings when it first came out but i found it very buggy and it had a difficult to use and ugly interface.
this new version is much prettier and easy to add new listings to the virtual folders, or create new listings...
a great feature is the ability to list on different ebay sites eg. .com and .co.uk which is handy as although its best in general to list on the .com for some items the local version is better i've found.
... given ebay's tendancy recently to jack the prices up and keep adding extra pay options all the time, in effect giving less and charging more - i was very impressed with this, of course they may change the policy later but i think not, as they would have incorporated it into the auction assistant product which you do pay for if you use it ...
... anyway i liked it, and given the time of year i'll be caning it for a couple of weeks, because those bidders seem to get a sniff of the yule season and go a little mad.