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How much does AdSense REALLY pay?

how much does adsense pay per ad?

     
10:36 pm on Jun 17, 2005 (gmt 0)

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The following is from Common Questions on the AdSense site:

<<You'll receive a portion of the amount paid for either activity on your website. Although we don't disclose the exact revenue share, our goal is to enable publishers to make as much or more than they could with other advertising networks.
The best way to find out how much you'll earn is to sign up and start showing ads on your web pages>>

Now, is there any type standard or rule of thumb on how much you can get? For instance, I know of some advertisers that told me that if the click for a certain keyword was .5 cents they typically got .3 cents or 30%; is this standard? Does Google discriminate based on the price of the words? For instance, if a keyword is going for $50 dollars would I get $15 if one of my visitors clicked on the ad? (No one worry, I don't have anything close to that!)

Thanks,

Utahclimber

10:41 pm on June 17, 2005 (gmt 0)

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There's an algorithm called Smart Pricing, but there isn't really an official explanation of how it works. It's something like if Google thinks some clicks on your site don't convert well they will payout less than the original bid from the advertiser.

According to people who have analyzed Google's financial results publishers get an average of about 70 percent (I can't remember the exact number, but it was quite high).

10:46 pm on June 17, 2005 (gmt 0)

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The amount paid is not known, but is more than 50% I believe.

It is also not standard. If an advertisor was bidding a max of $50 for a key phrase, all clicks would not cost that much, nor would clicks from every site be worth the same. Smart pricing sees to that.

The best estimate I have seen for earnings is that on average you can expect to earn .02c per impression, and that seems to hold true for me, though I am sure there are people who earn more.

10:51 pm on June 17, 2005 (gmt 0)

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More than 50%? Lol. I'd bet it is closed to 25%
11:08 pm on June 17, 2005 (gmt 0)

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Let me answer you in terms that really matter that you can relate to:

It pays several THOUSANDS of USD$ every month.

Your mileage may vary.

11:12 pm on June 17, 2005 (gmt 0)

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Mike, I also believe it's more like 50%.
I've heard the 50% and up payout theory way more than the "google is screwing us by only paying out a very small percentage" story around here. And most of the times those theory's made quite some sense
11:21 pm on June 17, 2005 (gmt 0)

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Since nobody knows, including me, I will tell you what it is something in the broad general area of: #*$!x%

Don't ask me how I know because I don't know, since it would be against TOS to tell you if I did know.

<edit>
Told I could not reveal the exact number, sorry
<>

11:41 pm on June 17, 2005 (gmt 0)

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Just because advertisers are spending $x.xx per click on google.com and/or on search network, does *not* mean they are spending that much on content network.

So, *unless you are both the advertiser and the publisher and just feel like donating a percentage of your adwords spend to Google as you pass it to your adsense account (maybe because you'd rather have some of your money in two months rather than all of it now), you could never really know the percentage, since you don't know how your advertisers campaigns are set up. Even then, you'd only be able to determine the smart pricing for your site.

* Or you work at the 'plex.

Like others said, do you really care what the percentage is? Isn't (what you get paid minus your costs) equalling a positive number what really matters? At least, until you are in a position to drop adsense and negotiate with advertisers directly?

11:46 pm on June 17, 2005 (gmt 0)

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And this is what I love about this forum; fire off a question and get sage answers.

OK, so from what it seems everyone is saying: Smart Pricing runs through the click and decides yea or nay on whether a click is worth paying X amount (whatever that is).

We have anywhere from 30% to 70% as a possible pay off, does that sound right?

utahclimber.

Ps. incrediBILL, are you implying that YOU get literally 1000's of dollars a month (I hope you are) from AdSense? I've heard second hand, (but a reliable source) of two guys that make around $45k a month with AdSense.

12:36 am on June 18, 2005 (gmt 0)

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are you implying that YOU get literally 1000's of dollars a month

I'm not implying it, I'm stating it, not in the UPS club yet but halfway there :)

But a lot of people make way more than I do but it would appear most make a lot less. I have direct knowledge of sites that are making 6 digits a month (they exceed my monthly income daily) but I can't say anything more than that, but I know for a fact it's at least 60% or a little more that we get paid.

2:47 am on June 18, 2005 (gmt 0)

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Incredible Bill,
I tried to send you private message, but your StyckyMail was full. Please delete some messages. Here is a copy of my message that didn't go through:

-Hi Bill,
You said that you "have direct knowledge of sites that are making 6 digits a month..."

Can you send me link of these websites (or at least link of one of these websites)? I would like to see what they are all about. Thanks! If you want link of my website, please let me know, I will send it to you.

Dan

3:53 am on June 18, 2005 (gmt 0)

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OK, I'm going to take a little risk here (not that I've never done THAT before).

Suppose a successful company wants to a. show enormous revenues and profits to increase the value of their stock, and b. avoid negative tax implications. What would such a company do?

I assure I'm an expert on these matters and my contention is that such a company would inflate their expenses or inflate both income and expenses.

Has this ever happened before? Have insiders ever profited greatly from such behavior? Have accountants ever taken kickbacks to cook books?

Just food for thought.

5:07 am on June 18, 2005 (gmt 0)

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How could my stickymail be full?

I deleted stuff just the other day!

EEEEEK!

Can you send me link of these websites

Actually, the web sites I mentioned are run by a publicly traded company and I'm under non-disclosure so the closest you'll get is my assurance they a) they exist and b) they make that kind of money. Hence the meaning of NON-DISCLOSURE, I can't disclose, but I get consulted on AdSense every now and then, like I know anything.

FEH!

Have insiders ever profited greatly from such behavior? Have accountants ever taken kickbacks to cook books?

Enron? Worldcom?

7:21 am on June 18, 2005 (gmt 0)

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You said that you "have direct knowledge of sites that are making 6 digits a month..."

Can you send me link of these websites (or at least link of one of these websites)?


I believe that the Premium publishers (that is those whose sites receive 5 million+ search queries or 20 million+ content page views a month) earn 6-digit amounts (or more) monthly. A few examples of Premium publishers:

The New York Times
Amazon.com
AOL
Disney Online
Slashdot

(If you ask how one can tell that someone is a Premium AdSense publisher: When you see customized (non-standard) ad formats on their site, then they are Premium publishers)

John

12:00 pm on June 18, 2005 (gmt 0)

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keyword was .5 cents they typically got .3 cents or 30%

.3 of .5 is 60 percent, not 30 percent. And IMO from the evidence I've seen, Google pays 2/3s to the publisher, and they keep 1/3, whether smart pricing is involved or not...and I make about $6k/month from 7 sites.

12:07 pm on June 18, 2005 (gmt 0)

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Well, if you want to believe it it's on public records how much the payout is. The latest figures are here:

[investor.google.com...]

Read the page and all will be revealed!