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My Adsense CTR

     
9:41 am on May 14, 2005 (gmt 0)

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Friday, May 13, 2005 39,110 61 0.2%
Is it High?
12:04 pm on May 14, 2005 (gmt 0)

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I don't know about you guys, but I would be one happy man if I had that many page impressions and clicks per day. As for it being high, I personally think that it should be at least a little bit higher than what that is. I average about 1%-3% on my site. If you look around this forum you can find a lot of information on how to optimize your google ads so they give you a lot better return.
12:18 pm on May 14, 2005 (gmt 0)

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It amazes me how CTR can vary from site to site. If mine drops below 15 I start pulling my hair out. (blending is better)
12:23 pm on May 14, 2005 (gmt 0)

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0.2% is typical for

Untargeted banner ads
Fan web sites
A forum with many repeated visitors

If non applies to You, something could be improved.

12:45 pm on May 14, 2005 (gmt 0)

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If mine drops below 15 I start pulling my hair out.

Same here but with 13%

12:48 pm on May 14, 2005 (gmt 0)

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I would say that's low.

Friday, May 13, 2005 26,871 563 2.1%

RS_200_gto

2:26 pm on May 14, 2005 (gmt 0)

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If Google cannot target the ads in your designated categories, than how can you as publishers make any $$.
2:37 pm on May 14, 2005 (gmt 0)

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well last night I made major changes to 5 of my sites layout, they are all php based so its not much work, I removed my leaderboards and placed 2 300x250 rectangles next to each other, yesterday ctr was 11.8% todays already 26.4% and its only 15:36 UK time this months avergae ctr is 14.6%

Is that good?

5:13 pm on May 14, 2005 (gmt 0)

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We need some clarification:

Are you referring to PAGE impressions and CTR or AD UNIT impressions and CTR? The former will be higher if you run multiple ad blocks on your pages.

My numbers for Friday:

PAGE = 6,253 :: 1,156 :: 18.5%
AD UNITS = 12,640 :: 1,156 :: 9.1%

5:58 pm on May 14, 2005 (gmt 0)

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What types of website generate CTR's > 15%? Are these niche sites with special content? Or websites that sell something special? I'm already ecstatic if I get something like 6%.
6:11 pm on May 14, 2005 (gmt 0)

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What types of website generate CTR's > 15%?

Yep, niche sites in my case. I find tight niches that get a decent number of searches for the main keywords and build content pages around the relevant keywords. I don't even think about AdSense when determining what my next site project will be - I focus instead on finding good affiliate programs for selling the products directly. Then I add AdSense if I find there are some good AS advertisers and if my product affiliates aren't converting my traffic well enough.

Having said that, my sites are all over the board in terms of CTR. Overall, they avg. 17%-26% day-to-day, but individual sites can be as low as 2% and as high as 45%.

I like the "many sites" niche approach, but it is very labor intensive and playing webmaster is like a second job. Not for the faint of heart or the "part-timers" among us. :-)

7:26 pm on May 14, 2005 (gmt 0)

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Swebbie

To clarify as you said we needed to, I am talking about page and ctr my impression ctr is on usually around 7% - 8.5% my original post was to say about the adjustments I made to 5 of my sites add layout has increased my earnings to page/ctr 23.6%+ at the current time while my impression/ctr has rissen for today to currently 11.1% a 3% increase which in my opinion is a positive sign that the changes contributed 100% to this increase.

To agree with you about operating a large number of sites within a niche is a real task, I am in a niche area with plenty of competition so never mind JUST having to create content UNIQUE for all the sites (I have 17) within that niche, you also have to be awake in seo, luckily I was doing this long before adsense arrived and google was just another search engine, so it makes it easier, there is no way anybody reading this will just try to setup an adsense program in these type of niche markets and make any reasonable profit!

This may help a few people, it may have also been discussed, we all know about dodgy neighbourhoods as far as IP addresses are linked on servers these days, I run a single server with ALL my sites on them, same IP all linking to each other, without any penalties, one site has a PR6 2 have PR4 the rest have PR5, just thought I would share that as I have heard it asked before.

8:04 pm on May 14, 2005 (gmt 0)

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I think you need a lot of SEO and dig deep into why your CTR is that low>
8:23 pm on May 14, 2005 (gmt 0)

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whats a good ctr, where should I aim?
10:22 pm on May 14, 2005 (gmt 0)

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I was talking about ad unit CTR when I posted mine, my page CTR was 5.2%.

I got one of my channels up to 15% today by just changing the border color of the ad unit. I'm working on getting mine up!

10:38 pm on May 14, 2005 (gmt 0)

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CTR is King, as far as I'm concerned. Do systematic tests of all the things you can control (# of ad blocks, size of ad blocks, color combinations, positions, etc.). All I can tell you is that when you take the time to do that, you might be blown away by how big a difference it can make. Get your CTR up into double digits and watch your bottom line fatten up nicely.
11:48 am on May 16, 2005 (gmt 0)

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few of my sites went up to 4-5% from >0.5% with highly targeted PPC campaigns. Also got pretty nice amount of sales and signups, so i think i'll just continue with this way :)
3:41 pm on May 16, 2005 (gmt 0)

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CTR depends on 2 factors:
1- Type of visitor
2- How the Visitor reached your site

1] Type of Visitor

*Low CTR Visitors*
If the visitor is net savvy, having spent years with many hours per day surfing the net, then probably he will give you an extremely low CTR. Programmers (and as suggested before "Engineers") may give you the lowest CTR ever. If your visitor is an AdSense publisher himslef, then the probability of him clicking on any of your ads almost vanishes. We, AdSense publishers, tend to be imune to clicking on ads, specially AdSense ads. Our fear to click on our own ads kind of builds in an involantary response that keeps us from clicking any AdSense ads aven those not on our sites. I do sometimes click on AdSense ads at other sites, but it is EXTREMELY rare, and only when I really really find I need to do it.

*High CTR Visitors*
Conversly, those who are novices, with only a few months on the net or those who psend only a few hours per day (or less), or let's say those who are not net savvy (not programmers, not Engineers), those who may be into literature/art and away from technology tend to click the MOST. You'll get nice fat double digit CTR from this type of visitors. They just click to much (and don't visit that many pages in their online life anyway, but there are more of this type, in numbers, than the other savvy type).

2] How the Visitor reached your site

*Low CTR Visitors*
If you have 1) peppered the net with links to your site coming from irrelevant sites and 2) 'tricked' search engines into putting your site high in their SERPs for keywords your site has nothing to do with, then a LOT of your visitors will count as nothing but impressions (they probably will not even stay long enough to provide you with more than one single page impression). As for clicks, they'll probably give you none. They were not looking for your site in the first place, it does not interest them. They came to you by 'mistake'. This kind of traffic generally gives you low CTR. That's why when talking about optimizing your site, it's not the correct mentality to just focus on attracting pure traffic, just for traffic's sake, then think later about the type of this traffic and increasing CTR. You should factor CTR in when you try and increase yout traffic. Do not just attract more visitors, but attract more of the RIGHT visitors. (Of course do this by trying to make relevant sites link to you, and to rank high in SERPs for keywords that really reflect your content.)

*High CTR Visitors*
High CTR visitors are those who come to you via search engine keywords that reflect your content, or from relevant sites that link to you as mentioned above. (This is just a filler sentence to make for the posts symetry.)

Sure the above are NOT the only two factors that affect CTR, but are additional factors. The previously mentioned factor of type of content sure does count (and relates somehow to the type of visitors mentioned above). Another mentioned method for high CTR is prequalifying visitors to click by getting traffic to your site using PPC which seems to work very well, for those who are ready to pay for it. Sure ad placement/color/ ... etc affects CTR VERY much.

Conclusion:
1- Ad placement/colors/size/numbers
2- Type of site content
3- Use of PPC
4- Visitor type
5- Referrer site (can be noticed in site stats)

The above 5 factors affect CTR and should be kept in mind when trying to work on CTR to bring it up. What other factors have you experienced and would like to add to the list of 5?

4:09 pm on May 16, 2005 (gmt 0)

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What types of website generate CTR's > 15%? Are these niche sites with special content? Or websites that sell something special? I'm already ecstatic if I get something like 6%.

A good CTR depends on two things:

  1. Diverse content that is associated with high paying ads
  2. Good placement of your ads

<snip>

[edited by: Jenstar at 12:08 am (utc) on May 17, 2005]
[edit reason] Removed by member request [/edit]

4:15 pm on May 16, 2005 (gmt 0)

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0.2% is typical for
Untargeted banner ads
Fan web sites
A forum with many repeated visitors

If non applies to You, something could be improved.

Add to that list:

Sites that are new with low traffic.

4:48 pm on May 16, 2005 (gmt 0)

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[Our fear to click on our own ads kind of builds in an involantary response that keeps us from clicking any AdSense ads aven those not on our sites.]

You know what, this is very true. I no longer click on ANY Google ads even if I am interested in the link because I've been conditioned to think that it's against the TOS. Now that more and more web users are becoming publishers, there might come a time when no ads will be clicked on anymore. Now come to think of it, this is probabaly one of the many causes of declining CTR's!

5:22 pm on May 16, 2005 (gmt 0)

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You know what, this is very true. I no longer click on ANY Google ads even if I am interested in the link because I've been conditioned to think that it's against the TOS. Now that more and more web users are becoming publishers, there might come a time when no ads will be clicked on anymore. Now come to think of it, this is probabaly one of the many causes of declining CTR's!

I think that's really silly. Google is not going to discipline you for clicking on other Google ads, and I think you're in the minority regarding other publishers who use Google Adsense not clicking on Adsense ads.

Quite the contrary, I as a publisher am more aware of Google Adsense ads on other people's websites. And if I feel truly interested in the ad content, I won't hesitate on clicking it. Google WANTS you to click on other sites' ads, just as long as it's legitimate. You won't get in trouble for clicking on other sites' ads as long as you're doing it for the right reasons -- meaning, you're truly interested in the ad content.

The place where I think you'll get in trouble, is if you click on a lot of ads on a friend's site (especially one that links or is affiliated with your own), and your friend does the same. Google can probably pick up on that, even if you're clicks are legitimate. But that's not too hard to do. It's very easy to be aware of where you are on the Internet, and ultimately, you choose what you click on.

5:56 pm on May 16, 2005 (gmt 0)

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I think that's really silly. Google is not going to discipline you for clicking on other Google ads, and I think you're in the minority regarding other publishers who use Google Adsense not clicking on Adsense ads.

I beg to differ...yes mentally/logically you know it is okay to click, but subconciously you are conditioned not to...you always will think twice if you want to click. Most publishers would rather not take the chance of clicking on one of their own ads...especially if you work with more than one website. It is safer to just "not click" than it is to manually type the link info.

I for one agree that I do not click on links because I have conditioned myself so well to not click my own.

6:07 pm on May 16, 2005 (gmt 0)

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I for one agree that I do not click on links because I have conditioned myself so well to not click my own.

I too manage/maintain several websites, and I don't have any difficulty distinguishing which website I'm at. For example, if I'm at CNN's website, I'm able to know that I'm NOT at ABC News, or MSNBC. It's truly an amazing gift that I have. I'm also able to tell the difference between my websites and other people's websites. Furthermore, while maintaining the ability to KNOW where I am on the Internet, I then think and choose carefully what I click on.

If you've conditioned yourself to not click on ANY ads, because you're too afraid that you won't know which site you're at, and you're afraid that you might break the TOS of Google Adsense, then truly, you, of all people, should stick to your conditioning.

6:13 pm on May 16, 2005 (gmt 0)

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LOL, that reminds me of my boyfriend, who just got his first computer. Last night he was complaining that he couldn't find anything on Ebay, I glanced at his screen and across the top it said "Dell", then there were a bunch of Ebay ads listed.
6:22 pm on May 16, 2005 (gmt 0)

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I think, as publishers, the reason we all DONT click on other publishers g ads is that we know why they are there (to make him money) so we just dont help him, in our minds we know we are clicking money into the guys bank account, but were all just to scared to say it.

The thought crosses my mind, surely it crosses every one elses, also, when we see g ads on other sites that we KNOW aint ours, another trigger goes of, the trigger that tells you "adsense is currently working = I am making money"

I dont mean to say the ads on all sites are there JUST to make money, there are plenty of valuable sites with adsense, but when you arrive at a site that has clearly 'gone out to cash in' then we just dont click, lets face it everybody thats legit hates scrappers and we all have a different idea of what we call scrapper sites. Its in our makeup to not want others to succeed or be as prosporus as we are, so we always concentrate on 'numero uno' charity begins at home syndrome.

2:28 am on May 17, 2005 (gmt 0)

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[I think that's really silly.]

Nanotopia, we're talking about subconscious conditioning here, not something based on logic and choice. Psychological conditioning is a fact of life (Remember Pavlov in Psych 101?) that affects all entities capable of subconscious cerebral adaptation to negative situations experienced before.

2:39 pm on May 17, 2005 (gmt 0)

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If you've conditioned yourself to not click on ANY ads, because you're too afraid that you won't know which site you're at, and you're afraid that you might break the TOS of Google Adsense, then truly, you, of all people, should stick to your conditioning.

Sometimes its funny to see how someone interprets a message.

It is just called "Ad blindness". I barely even glance at the text of an adsense ad on other sites because I have blinded myself to their exhistence. Yet the condidtioning probably occured when I was afraid to click!

I have no desire to take the time to "recondition" myself to click. My experiences on the web have not been diminished from lack of clicking an adsense ad:)

So for now...I will keep my conditioning...it works for me :)

5:36 pm on May 18, 2005 (gmt 0)

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moneyraker: "Nanotopia, we're talking about subconscious conditioning here, not something based on logic and choice. Psychological conditioning is a fact of life (Remember Pavlov in Psych 101?) that affects all entities capable of subconscious cerebral adaptation to negative situations experienced before."

Since I have a masters degree in psychology, I'm fully aware of the different types of conditioning. I'm equally aware of how people make poor choices, and how they blame their behavior on something that is supposedly out of their control.

Most of the posts I've read about conditioned to do this, and conditioned to do that, are just silly to me (from a lay person and professional perspective). You guys have way more control and choice over what you do than you give yourself credit for.

The other issue I've had with the posts deals with the unfounded idea that publishers who use Adsense shouldn't or don't click on Google Adsense ads. So far, at least in this thread, I haven't heard one good reason why a publisher shouldn't click on a Google Adsense ad (assuming it's not on their site, and assuming they're truly interested in the ad's content). Not clicking on those ads is counter-productive to making Google Adsense work for ALL of us, and is also knee deep in an unfounded paranoia that Google will somehow punish you for doing that.

As for those who have conditioned themselves to ignore ALL ads, simply because they don't like ads, I'm not talking to you. That's a completely different issue.

10:17 pm on May 18, 2005 (gmt 0)

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nanotopia, I am not questioning your masters degree of course, and I will not give any "reasons" to try and explain why publishers using AdSense tend to be infrequent clickers on AdSense ads on other publisher's sites (though I do have my hunshes on that). What I will say is that according to my own experience with myself I find myself automatically not clicking on AdSense ads on other sites or feel a strong resistance to this, and unless the ad is really really appealing I do go against this high resistance and click it. The many reasons mentioned in this thread are good ones (I specially liked, among others, the one about knowing your clicking money into the pocket of a publisher. I liked it not because I think it is the main reason, but because it was different from the others mentioned and I do believe that it is partly true.)

As I said, I will not dwell upon the reasons why it happens, but my personal experience with myself suggest this, and it occurred to me that others would probably feel and behave the same way. And indeed, most posters in this thread proved this point to be true.

I think I do understnad your point nanotopia (aside: sorry for repeating your nick twice, seems it's a general practice here to use the nickname of a poster only once). I think you are trying to encourage us publishers to click on each others ads whenever they interest us, and that would, in your opinion, bring good for publishers as a whole.

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