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Recent severe drop in Adsense revenue

Major drop in ECPMs over last few days

   
12:54 am on May 11, 2005 (gmt 0)

10+ Year Member



Has anyone else noticed a severe drop in eCPMs over the past few days? Starting May 5 and continuing through today I've been seeing steady traffic, steady CTR, but almost 1/2 my usual eCPM.

I run a site that spans many different topics, so I'm not inclined to think it's related to competition. For the last couple of years, AdSense has provided fairly predictable revenue, and this is the first time I've seen such a dramatic drop. Have any of you guys seen something similar?

1:03 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Some have [webmasterworld.com...]
1:03 am on May 11, 2005 (gmt 0)



Yes, something is definitely wrong, in fact I have been making comparison tests and I do not like what I am seeing whatsoever, more visitors, more clicks, less earnings.

All day today I have been checking the many niche sites we have to see how each one is performing and it makes depressing reading.

We're now seriously looking at alternatives or considering the removal of Adsense completely from many sites!

Just why is there no Google Adsense Advisor to tell us what is happening? If I were to treat my clients like this I would get booted immediately.

1:08 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you are not making the $ you were it's probably because some of the higher paying EPC AdWords advertisers opted out of your site. Not saying that's what it is - just that it's possible.
1:20 am on May 11, 2005 (gmt 0)



probably because some of the higher paying EPC AdWords advertisers opted out of your site.

Of course that's the stock answer at the moment which I don't really buy being the #1 niche site in my industry.

More trade visitors, more retail visitors, more clicks, more of the industry coming to me every day asking if they can advertise direct rather than use Adwords since our sites are so focused.

I have always told them to go to Google since it was so much easier for me and it enables others the chance to advertise on our sites at reasonable cost rather than being blown out by the big money advertisers.

Nah, something's wrong somewhere and I'm prepared to live with it until the end of this week and then I shall commence making alterations.

1:33 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



More trade visitors, more retail visitors, more clicks, more of the industry coming to me every day asking if they can advertise direct rather than use Adwords since our sites are so focused.

I wouldn't pass up advertising for adsense - you can do both you know ;)

2:13 am on May 11, 2005 (gmt 0)

10+ Year Member



Same here on May 5th, adsense income took a deep plunge... Really not sure why... At the same time I am battling some bandthwith thieves.
2:49 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Definately seeing this. Ever since May 5th I've been making about 1/2 what I did before May 5th. Same clicks, same visitors just lower overall earnings.
2:55 am on May 11, 2005 (gmt 0)

10+ Year Member



I observed the same since May 1st. EPC is 30% down while impression and CTR are the same as usual.
3:02 am on May 11, 2005 (gmt 0)



For me, it's been up and down: A few lower-than-normal days, a few higher-than-normal days, and a few normal days. MTD average has slipped to slightly lower than April's average. It's a bit early to speculate on trends, though.
4:04 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



OptiRex, you are in an enviable position and nobody in their right mind would fault you if you took matters "into your own hands."

Whatever you decide, good luck and via con dios! I always appreciate your comments.

4:08 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Major change in how smart pricing works, 8x increase in EPC on some of my keyword channels..
4:27 am on May 11, 2005 (gmt 0)

10+ Year Member



Definately seeing this. Ever since May 5th I've been making about 1/2 what I did before May 5th. Same clicks, same visitors just lower overall earnings.

Ditto that. I'm seeing the exact same across many channels. Yet another severe drop in earnings. Will pull off all (remaining) ads from my pages if this to continue past Friday.

Can't help but to think that the adsense party is over. For all I care, google can take their smart pricing (or what ever they call their recent no-sense cynical abuse of my ad inventory) elsewhere. What ever credibility they’ve had. It is clearly no longer the case.

4:41 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I got hit hard on the 5th as well, but about 8 hours ago EPC ran up hard... Other publishers in my niches are reporting the same thing.
4:59 am on May 11, 2005 (gmt 0)

10+ Year Member



I've reported this URL to Adsense guys.
It is already not first discussion within last 10 days.
Let's them speak something.
5:42 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



50% drop in epc over last month average. Site traffic stable, clicks per day/ctr near as dammit the same as last month.

I've emailed them as I don't buy the advertisers opting out excuse. My site is also in the top 3 sites for my niche, and the only one (strangely) that has adsense on it!

I'm used to stats that vary widely, but this is outside any pattern of variance I've seen before.

5:46 am on May 11, 2005 (gmt 0)

10+ Year Member



I'm so affected by drastic drops in EPC that lately I've found myself posting in every thread that discusses 'drops in EPC'. I sure hope my 'me too's' in this realm will end soon. I don't want to be branded as a 'whiner.' Whiner...
6:04 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I have seen a major change and not for the worst, but for the best for me. ECPM has been higher than ever for me and I have had less clicks so far this month.
7:04 am on May 11, 2005 (gmt 0)

10+ Year Member



I've been moaning on multiple threads about this too. There seem to be a number of anomalies with my stats this month which make me think (when added with the unusual number of such problems reported by others) that perhaps either G is misreporting or withholding some information.

Or, dog forbid, they have manually rejigged the adwords auction system to drop prices and encourage more advertisers (this is hugely wild conspiracy theory type speculation and I don't really believe it - but if they decreased the value of clicks accross the board it would have the effect of making click-fraud less attractive and easier to catch with less losses to the advertisers).

7:09 am on May 11, 2005 (gmt 0)

10+ Year Member



Something is really messed up here. I'm defaulting with French ads for new pages. And that's on top of junk ads. Which is on top of mistargeted ads like all these 'wedding' ads I'm seeing. I've seen bad targetting before, but this is one the worst cycles I've seen to date. Weird.
7:23 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Very interesting!

Since February I've noted a sharp decline in EPC. CTR fractionally down but once again escalating impressions which tends to offset the negative affects.

Overall, compared to twelve months ago, I'd be earning twice as much a month [or somewhat more] than I presently am.

Very curious and this month has had some very weird gyrations.

My take on all this over the last three months? These possibilities are in order of my preference.

a) A static advertiser base in my niche but a growing number of publishers.

b) Smartpricing

c) Google taking a bigger slice of the pie.

Personally, I think it's A+B+C

My monthly impressions are extremely high by the standards noted here in the past. CTR is quite respectable, only EPC has dropped some 40% and it is still much, much higher than most figures regularly mentioned here.

Yes I don't have to work and, AdSense has now my principal source of income for almost two years and while I wouldn't earn this kind of money a month in my regular job it's still far and away from the BMW, lavish dining and champagne lifestyle I would obviously have been enjoying with pre-February averages. I've been with the programme almost since day one, coming up two years.

Would be nice if Google made some clarifying statement though.

PS: I'd already retired long before AdSense, it turned a mediocre retirement into something quite comfortable and enjoyable.

7:44 am on May 11, 2005 (gmt 0)

10+ Year Member



Would be nice if Google made some clarifying statement though.

Why would they? if they can keep the fog on and continue to take advantage of our ad space inventory while leaving us in the dark with minimum control over what might be showing over our sites.

I don't expect any clarification from G anymore. The lack of it over so many "adsense earning decline" threads tells a thousand words.

Post something over the adword$ forum and AWA normally reply within a couple of hours.

<end rant>

8:09 am on May 11, 2005 (gmt 0)



I've seen bad targetting before, but this is one the worst cycles I've seen to date. Weird.

I've seen some erratic targeting, too, which comes as a surprise after a long period of improvement. (What are Italy travel ads doing on a Paris travel page? Or sleazy "make $1,000 a week taking photos--not porn!" ads on a page about Paris sports and recreation?)

8:29 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



In my case, the drop began early in April. I've been seeing some really out of place ads and, consequently, my list of filtered URL's has grown a lot. A whole lot. It's taking two+ days to make what I'd been making in only one day before.
9:04 am on May 11, 2005 (gmt 0)

10+ Year Member



I've noticed a similar drop in epc on May 5th and ever since.

Maybe they updated their Smart Pricing algorithm?

9:34 am on May 11, 2005 (gmt 0)

10+ Year Member



May 5th is big in my diary too.

I have three main adsense sites. One large global, two very local UK sites - all No.1 in their field and appealing to very different users/advertisers.

While dailys vary - variation is normally uncorrelated. Not anymore - all 3 have dived uniformily. About 40% in my estimation. CTR has dipped (badly targetted ads) but CPM is the main culprit.

Like others - I had given up individual ads as adsense made things so much easier & increased revenue. I'll give it a month, but if things don't stabilise I will have to reconsider....

10:37 am on May 11, 2005 (gmt 0)

10+ Year Member



Impressions about normal, CTR slightly below normal but nothing to worry about, EPC down by 50%. That's across several different sites in totally different fields, all content-heavy.

Has site-targeting for advertisers come online? If so, this would support my prediction that some sites will benefit from being targeted whilst the rest of us will be left to pick up the scraps.

Having worked hard to build new content and double my impressions, even fighting back after the Allegra fiasco, I now find my earnings back down where they were months ago. What do I bother?

Definitely not happy.

10:46 am on May 11, 2005 (gmt 0)

10+ Year Member



Impressions are normal for our us...

I noticed a few things after 05/05/05.

- The ads being shown are not on target.

- This causes click thru rate to dive.

- Plus, epc is about 25% lower.

It is frustrating as you think you are just starting to get it... And then they pull the rug out from under you.

10:47 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member trillianjedi is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Am I the only AdSense publisher not seeing this?

TJ

10:59 am on May 11, 2005 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



sorry to say

another pubisher here seeing same thing

off target adds
plus
low paying adds

income down 35%

steve

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