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Basically if I was to use adsense but not have money making as my sole intention, is it possible to earn loads?
Or do I need to hire content writers, write on topics i know nothing about, open 9 more sites, scrape content and so on .. all of which destroy the authenticity of the internet in my opinion.
For me, simply moving the ads, reduce ads to one per page, and blend them caused a 3x increase in $/visitor.
If you can get up to 50 cents per visitor then you'll be setup to be able to drive traffic via Adwords. Adwords visitors will get you a higher CTR.