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Google's SEC Filings for Dec 31, 2004

They're still paying us 77%

     
11:28 am on Mar 31, 2005 (gmt 0)

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Traffic acquisition costs as a percentage of advertising revenues from Google Network web sites

= 77% (of their revenue from ads on publishers' sites)

They paid us $377,700,000 in commissions (2004) according to this lengthy document [sec.gov].

Take note that this is cannot be interpreted that we are getting a 77% cut. Premium publishers and select traffic purchasing deals they have could be skewing the figure.

The figure of $377.7 million is 37% of their total revenue. The rest of their $1,020,380,000 revenue came from advertisers on search pages. 65% of it was from the US and 35% from the rest of the world.

The average per publisher - assuming circa 20,000 publishers - is $18,885 per year. This figure has no value whatsoever but I threw it in because someone's bound to try and figure it out ;)

11:34 am on Mar 31, 2005 (gmt 0)

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Nice numbers.

Let's say it is 77%, that's pretty good, isn't it? Considering Google has to do a lot of work behind the scenes..

12:51 pm on Mar 31, 2005 (gmt 0)

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This is off.

From last year I think I remember Ask Jeeves was gettting 90%

Bigger publishers will reall skew this number.

2:43 pm on Mar 31, 2005 (gmt 0)

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Agree. Big publishers, the really big boys, are going to skew those numbers to that 77 percent since they can negotiate for a higher pay out.

The rest of us are getting around 60 to 67 percent.

3:28 pm on Mar 31, 2005 (gmt 0)

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The average per publisher - assuming circa 20,000 publishers - is $18,885 per year.

Surely going by the cheque numbers issued the figure must be nearer 44,000?

3:34 pm on Mar 31, 2005 (gmt 0)

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Freedom "The rest of us are getting around 60 to 67 percent."

where is this number coming from?

4:59 pm on Mar 31, 2005 (gmt 0)

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I didn't bookmark all the threads and posts where these figures were discussed and generally agreed upon by some reputable members on this.

Like everything else at webmasterworld, it's an opinion, but one of those that is stronger then most.

The conpiracy theorists, newbies, Google haters, ex AS publishers and all around crack pots who love to read their own posts will probably disagree.

5:48 pm on Mar 31, 2005 (gmt 0)

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Assumptions:

Overall Payout = 77%
Big publishers ~ 90%

Us, small publishers - payout?

Us/(overal publisher) Payout %
30% ----------------> 47%
40% ----------------> 58%
50% ----------------> 64%
60% ----------------> 68%
70% ----------------> 71%

Pick your number

6:09 pm on Mar 31, 2005 (gmt 0)

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Surely going by the cheque numbers issued the figure must be nearer 44,000?

Not in 2004, AFAIK.
8:28 pm on Mar 31, 2005 (gmt 0)

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Surely going by the cheque numbers issued the figure must be nearer 44,000?

Not in 2004, AFAIK.

The difference between my January and February 2005 cheque numbers is 44,135. That's all I have to go on and I have to assume that cheques are issued consecutively.

Not to worry, still interesting figures.

8:49 pm on Mar 31, 2005 (gmt 0)

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The average per publisher - assuming circa 20,000 publishers - is $18,885 per year

Surely going by the cheque numbers issued the figure must be nearer 44,000?

What about when Google reprints cheques for publishers?

8:58 pm on Mar 31, 2005 (gmt 0)

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What about when Google reprints cheques for publishers?

Surely that don't make that many errors?

I'm not saying they don't reprint however I don't personally know of anyone who has received one.

Do you have any numbers on this?

8:06 am on Apr 1, 2005 (gmt 0)

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The difference between my January and February 2005 cheque

There have been several discussions during last year comparing cheque numbers. That's what I went by. Besides, some of you may have missed the qualifier to the "per publisher" comment: This figure has no value whatsoever :)