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Traffic acquisition costs as a percentage of advertising revenues from Google Network web sites
= 77% (of their revenue from ads on publishers' sites)
They paid us $377,700,000 in commissions (2004) according to this lengthy document [sec.gov].
Take note that this is cannot be interpreted that we are getting a 77% cut. Premium publishers and select traffic purchasing deals they have could be skewing the figure.
The figure of $377.7 million is 37% of their total revenue. The rest of their $1,020,380,000 revenue came from advertisers on search pages. 65% of it was from the US and 35% from the rest of the world.
The average per publisher - assuming circa 20,000 publishers - is $18,885 per year. This figure has no value whatsoever but I threw it in because someone's bound to try and figure it out ;)
Like everything else at webmasterworld, it's an opinion, but one of those that is stronger then most.
The conpiracy theorists, newbies, Google haters, ex AS publishers and all around crack pots who love to read their own posts will probably disagree.
Surely going by the cheque numbers issued the figure must be nearer 44,000?
Not in 2004, AFAIK.
The difference between my January and February 2005 cheque numbers is 44,135. That's all I have to go on and I have to assume that cheques are issued consecutively.
Not to worry, still interesting figures.