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The AdSense UPS Club

Formerly known as the FedEx Club ;)

   
1:14 am on Nov 4, 2004 (gmt 0)

WebmasterWorld Senior Member jenstar is a WebmasterWorld Top Contributor of All Time 10+ Year Member



The FedEx Club is now known as the UPS Club ;) Google is no longer using FedEx for sending out AdSense checks for those who are earning in the five figures. They are now using UPS, and have no plans to change at the moment.

If you are aiming to be a member of the coveted UPS Club, it will be the people in brown you want to see delivering your AdSense check, and not the FedEx van ;)

6:06 pm on Nov 4, 2004 (gmt 0)

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May be Google should have 2 clubs instead of one. Once you are a member of the UPS club what incentive is there to keep adding content and growing the revenue (apart from the money of course) if you are not rewarded with a higher status? what about introducing the "overnight service club" for publisher with 25K+ monthly revenue and an official "Sergey and Larry circle" for those with 50K+? any other suggestion?
6:21 pm on Nov 4, 2004 (gmt 0)

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too bad that according to the TOS you could'nt tell anybody in which club you are or even that you are in a club at all...
6:27 pm on Nov 4, 2004 (gmt 0)

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How about a club for anyone who wants to be in the UPS Club? :-)
6:41 pm on Nov 4, 2004 (gmt 0)

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>>too bad that according to the TOS you could'nt tell anybody in which club you are or even that you are in a club at all..

Not true. I couldn't find that in the TOS. :)

>> How about a club for anyone who wants to be in the UPS Club?

Count me in :)

[edited by: Macro at 6:42 pm (utc) on Nov. 4, 2004]

6:42 pm on Nov 4, 2004 (gmt 0)

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I want Ed McMan to show up at my door with balloons and a giant Google check!
7:24 pm on Nov 4, 2004 (gmt 0)

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jurii, I like your suggestion best - we do not even need to get G involved
8:01 pm on Nov 4, 2004 (gmt 0)

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First rule of UPS Club, is you don't talk about UPS Club.
8:18 pm on Nov 4, 2004 (gmt 0)

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I'm in the Brinks truck club.

9:35 pm on Nov 4, 2004 (gmt 0)

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I'm in the USPS club, formerly known as the LC (Late Checks) club...

I'll trade anyone two USPS club memberships, complete with decals / t-shirts for their UPS membership. Let me know.

2:05 am on Nov 5, 2004 (gmt 0)

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Hope to qualify for the UPS Club, but would prefer to be in the Direct Deposit Club.
7:10 am on Nov 8, 2004 (gmt 0)

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Maybe we should call the TV show producers, I see a reality show plot in here somewhere ;)

you've got the UPS person coming but you can't tell anyone or you'll lose the money, heh

2:08 pm on Nov 8, 2004 (gmt 0)

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You will find that those in the UPS club keep quiet, however a word of warning....

It is a bit like the sound barrier, it takes some pushing through, every time you get near your CPC goes down, so you have to build some more and so on.

So the comments about staying in the UPS club and sitting back is not the case, you have to keep building, building and then some to keep up with the longterm downward trend.

Oh btw I am not a member (yet)

11:06 pm on Nov 8, 2004 (gmt 0)

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>>It is a bit like the sound barrier, it takes some
>>pushing through, every time you get near your CPC
>>goes down, so you have to build some more and"

You mean G starts paying a smaller percentage of the bid per click as your total income goes up or are you just joking or talking about time decay of the bids amounts?
We just recently started, and noticed some very good CPC's early on (actually I'm referring to G's CPM calculations here) and racked up some pretty good earnings, then, as you're implying they seemed to consistently decline, even for the same page from one day to next.

8:43 pm on Nov 9, 2004 (gmt 0)

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So does anyone (other than google) know how many FedEx (or UPS) club members there are? How exclusive is this club? I think there was some other post around here that there were about 22,000 monthly checks from Google... So it's a lot less than 22,000... So anyone want to guess?

(BTW, I am NOT a member... but I'd like to know how hard it is to be one)

10:55 pm on Nov 9, 2004 (gmt 0)

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Personally I think what is even more important than how the check is delivered is what the check says!
11:23 am on Nov 10, 2004 (gmt 0)

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I'm a new member as of last month - can't wait for him to arrive :-D

Interesting question on how many are in the UPS club.

As a percentage I'd guess that it would be less than a couple of percent.

11:48 pm on Nov 22, 2004 (gmt 0)

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I might see 2 trucks when I get my cheque next month...
12:01 am on Nov 23, 2004 (gmt 0)

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My check comes in from the cute little Mini Cooper...
Any club on that?
12:43 pm on Nov 23, 2004 (gmt 0)

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Don't forget the "I hope to get a check next year and if not the year after that club"!

There must be A LOT of people in that club.

I know I'm not :)

5:32 am on Nov 24, 2004 (gmt 0)

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First rule of UPS Club, is you don't talk about UPS Club.

Nonsense. Let me tell you all about the UPS club

Hey, who are you and how did you get in here?

Whoa - put the gun awa

ahhhhhhhhhhhh.

10:30 pm on Nov 25, 2004 (gmt 0)

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How many UPS club (those with 10K$+/month) members?
Quite easy to figure it out using some old business intelligence tricks.

Last G's 10-q (search for 'goog 10-q')says that G charges advertisers for clicks from content network about 384,285k$ per 3 month, so divide it by 3 and multiply by 0.7 (70% goes to publishers) we get 89666.5k$ paid to publishers per month. Also we have 22k paid publishers from quite reliable source (cheque numbers).

Now all we need to figure out how many UPS club members having total payout, and number of publishers. Impossible? How about that. Use Pareto's priciple (search G for 'pareto 80 20') in our case we assume that 20% of publishers earn 80% of money. So now we have 4400 publishers make about 20k each.... considering that out of those 4k publishers some make more than others with average being about 20k it seem like quite a good estimation for our target number of UPS Club members is 4000. Bingo!

It is all a pure speculation of course, but it about the best what can be done based on available data. (I have simplified it a bit but the number is still close to what more complicated calculations would give)
BTW. Amaising how Pareto almost hit directly into the target on the first iteration.

11:43 am on Nov 28, 2004 (gmt 0)

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Because the high amount of very small and inactive users I think it's less.

I've been once in the club;)

12:28 pm on Nov 28, 2004 (gmt 0)

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So now we have 4400 publishers make about 20k each.... considering that out of those 4k publishers some make more than others with average being about 20k it seem like quite a good estimation for our target number of UPS Club members is 4000. Bingo!

Hmm.. when we apply Pareto's Principle to the top publishers, we end up with way less UPS Club Members:

The 4400 top publishers make $89666000 alltogether.

20% of these top publishers (the 880 supertop publishers) make 80% of the money ($71732800).

Leaving only $8966600-$71732800=$17933200 for the remaining 80% of the top publishers (3520)

So the rest will earn $17933200/3520 = $5100 on average.

Based on these numbers, I would guess there are about 1000 UPS Club Members.

4:12 pm on Nov 28, 2004 (gmt 0)

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Unless Google uses a different cheque sequence or a different bank account to pay premier partners (not UPS pubs). In which case all bets are off ;)
6:30 pm on Nov 30, 2004 (gmt 0)

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Now that Multiverse has figured out how many members are in the club, we need to distinguish between first class members and second class members. The first class members are those that belong to the club thanks to organic searches (the purists), the others are those that belong to the club because they bought their way in. You see if you spend 20-30K in Adwords every month to promote your widgets it is a lot easier to be in the club than if you do not. Actually you may spend more than you get, but of course the sales of your widgets will make the operation profitable.

So the only remaining questions now are: how many members of each class are there and what the average cost of a membership? Following the Pareto’s principle we can probably argue that there are only 200 first class members, but I am at loss on estimating the average cost of membership. Can anybody help?

The only conclusion that I can come up with is that anybody may become a second class member in the club for the right amount of money.

And if you are not in the club, relax; you may still be making more Adsense money than those that are in (after they deduct the money spent on Adwords).

 

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