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New Format being tested?

or have I simply missed this before?

     
2:29 am on Jun 27, 2006 (gmt 0)

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I am seeing an adblock (120x240) that currently contains one ad. What is very different about this is that the top half is an image and the bottom is entirely text as would normally be seen. It is not a graphic that simply contains text as when I hold my mouse over each half the displayed uRL that I see changes. The two are definitely related.

It looks cool and I like it!

4:06 am on June 27, 2006 (gmt 0)

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Interesting... Tonight I noticed on my blog that my 160x600 ad had a picture of a basketball in the top spot. I'm not sure where it links to, as it simply shows a super-long URL when I move the mouse over it, and I'm not going to click on a link on my own site.
4:09 am on June 27, 2006 (gmt 0)

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Ditto on the super long URL for the image. Was your basketball related to the text immediately below it as my image was?
6:24 am on June 27, 2006 (gmt 0)

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I saw one too. The picture fit my topic but I couldn't figure out what the ad was for. I didn't think it might be related to the ad below. Now I wish I'd noticed.

I'm not signed up for graphic ads so this must be something different.

10:47 am on June 27, 2006 (gmt 0)

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Just saw this. It may increase CTR but as you've already noticed where does that image link to?

ASA?

1:10 pm on June 27, 2006 (gmt 0)

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Wow! Just spotted a nice pic of a Ferrari with a bow tied around it in the top slot of an Adsense skyscraper. Very nice, but it would be nice to find out about these things before they're released unto us publishers.

Why do I feel like we're never in total control of our own pages? Hmmm.

ASA? Over to you...

1:32 pm on June 27, 2006 (gmt 0)

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I assume you people who have seen this have "image ads" enabled?
1:57 pm on June 27, 2006 (gmt 0)

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I assume you people who have seen this have "image ads" enabled?

I do.

3:18 pm on June 27, 2006 (gmt 0)

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I assume you people who have seen this have "image ads" enabled?

That's why I was surprised. I don't have image ads enabled.

4:08 pm on June 27, 2006 (gmt 0)

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Most of my ads on that page are related to basketball (particularly the NBA), so it definitely fit from a contextual basis. It was something new and different, and I didn't mind it, but I wonder what the link destination was.

And yes, I do have image ads enabled.

6:07 pm on June 27, 2006 (gmt 0)

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I had one too, nice image and site related. I also noticed for that ad block the Gooooogle was now just Google. Image ads not enabled
11:32 am on June 28, 2006 (gmt 0)

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There is some info on this Google's interesting beta test of images above ads, and a screenshot, at JenSense (June 27).
6:39 pm on June 28, 2006 (gmt 0)

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I just got one. It was "movie" related. Does anyone know where these things go? As far as I can tell, there's no way to tell unless you click on it, which of course, we're all sure we're not supposed to do...
6:41 pm on June 28, 2006 (gmt 0)

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Oh. Never mind. According to jen sense, they point to an adlinks page, and it's ok for publishers to click on the picture.
7:35 am on June 29, 2006 (gmt 0)

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Oh. Never mind. According to jen sense, they point to an adlinks page, and it's ok for publishers to click on the picture.

Yes of course...dum me, should have figured that. :)

2:55 pm on June 29, 2006 (gmt 0)

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I suspected that it might be Ad Links related, but it didn't give the information that you receive if you move your mouse over an Ad Links link (i.e. "View ads about movies" or whatever.) It makes sense, though I wasn't going to test it by clicking on my own ad block, since that would be a violation of the TOS.

For anyone who's seen it, how does the destination page look compared with a standard Ad Links page?

4:23 pm on June 29, 2006 (gmt 0)

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You can click on the image TampaLou we just didn't know that when we started this thread. :)
9:56 pm on July 3, 2006 (gmt 0)

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Another image showed up just now for me (on a sub-page), this one is of an Ethernet cable plug. I'm curious as to how many of these images Google has created.
2:47 pm on July 5, 2006 (gmt 0)

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On my entertainment site, in a narrow skyscraper ad unit devoted to CDs, MP3s, etc., the top ad slot in one page view was a tastefully done black-and-white picture of a woman wearing headphones. Nice. It sure got my attention.

I just activated "text_image" ad types on this site (where before it was just "text"), so maybe it's no coincidence.

On the whole, I think that this new type of hybrid image/text ad type could prove very useful if (a) Google closely matches image to page content and (b) the images are done artfully in muted, neutral colors. Garishness would be bad!

4:01 pm on July 5, 2006 (gmt 0)

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berto: no, I got one once, and I don't have images enabled anywhere on any of my sites.