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Google AdSense Testing Cost Per Action

     

alika

2:23 pm on Jun 19, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Anyone got the invite to test the new Adsense feature - Cost per action ads?

jomaxx

12:24 am on Jun 21, 2006 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Personally, I'd rather take less of a payout per action, with more assurances that the service will survive because it is less prone to fraud, than take higher payout per click with the risk of cancellation of my account or even the entire service because it became too difficult to police for fraud.

I'll take the higher payout.

If I want to promote affiliate programs, I'll do it my way -- in fact I already do, with considerable success. But I frankly don't believe Google can add any value in that space.

elguapo

1:13 am on Jun 21, 2006 (gmt 0)

10+ Year Member



I see a lot of talk but has anyone else receive the google invitation?

Visi

2:18 am on Jun 21, 2006 (gmt 0)

10+ Year Member



Don't believe the OP said they had rec'd an invite. asking if anyone had yet. Pure speculation or some information is the question here. Would ask th OP to clarify this please:)

As far as PPA model is concerned I am not interested. Too much dependency on the advertisers to actually close a sale or other option. Personally like to control my own fate not leave it to others to close out the opportunity for me to get paid. Have discussed this before and still of the opinion I display ads only....sell space to the highest bidder. If I wanted to rely on others would expand my own current ecommerce efforts rather than give others free advertising space.

jomaxx

6:01 am on Jun 21, 2006 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Yeah I read the original post too quickly. The first question should have been "WHAT new feature?" Maybe alika will tell us what the basis for asking this question was.

alika

1:49 pm on Jun 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Sorry not allowed to say specifics. Suffice to say that it looks promising enough to try.

ebound

2:43 pm on Jun 21, 2006 (gmt 0)

10+ Year Member



I see a lot of talk but has anyone else receive the google invitation?

I received the invitation this morning. I intend to try this program, but I'm not excited about it. I agree 100% with the following statement:

Too much dependency on the advertisers to actually close a sale or other option.

briggidere

2:59 pm on Jun 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



you can always remove those ads you don't think are performing.

good for the advertisers.

from my experience in showing ads on the content network it was a complete waste of time and money. not saying this applies to all advertisers, as people still run them.

if this came along i would be back on board, and would be willing to pay 10-20 times more easily

toomer

3:54 pm on Jun 21, 2006 (gmt 0)

5+ Year Member



If they do implement this, I hope they at least do it with some sort of "cookie-drop" approach, like the eBay affiliates program. So ... even if you don't buy right then and there on that first click - if you come around a day or two later to the same site and make a purchase, I get credit because there's still a cookie on your system indicating that I was the one who sent you there.

IMO, that's the only way CPA could work in the Google system.

martinibuster

5:59 pm on Jun 21, 2006 (gmt 0)

WebmasterWorld Administrator martinibuster is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



It's true, this isn't a rumor. Google is testing it with a limited number of publishers.

Move over Commission Junction?

As an affiliate marketer, especially one who derives traffic from search, how comfortable would you be working with Google on a CPA basis?

iblaine

6:09 pm on Jun 21, 2006 (gmt 0)

10+ Year Member



Too much dependency on the advertisers to actually close a sale or other option.

The tables are finally turning. I'm sick of being an merchant in the adwords program thinking to myself, there's too much dependency on the publisher to actually drive decent clicks.

internetheaven

6:15 pm on Jun 21, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I wouldn't get too worked up about it, I doubt this will go public. Affiliate Networks need to be quite small to work e.g. there are much, much, much less tracking, downtime, bad/loser merchant issues on AW than there are on CJ.

Every day I find another merchant who has "forgotten" to add the tracking code to his updated pages. I don't find that on the smaller networks with only a few hundred well-policed merchants on them.

A huge CPA network run on the level Google would probably want to do it would fail on both sides whether they chose to do both or not:

1. As has been mentioned already, "sucessfully" policing the hundreds of thousands of affiliates that would be signed up to the program would simply be impossible so the level of spam/fraud/mfas/cloaking/hijacking would be a hundred times worse because they don't just have to get the click, they have to get the sale which always leads to liability/sueable conduct. Currently I get a "we're suing you" letter about once a month and I'm clean (hence why none have ever succeeded) I don't think Google could handle the headaches and bad press ... unless they bought up some media outlets ...

2. Policing merchants themselves will be even harder. It's easy to make them pay for a click, but if Google's money depends on that merchant processing the sale/lead successfully and converting that lead in the first place there is absolutely no way that they would be earning more money than the clicks.

I think Google are just trying to corner another market that they are left out of i.e. people who refuse to pay per click due to the amount of fraud. Unfortunately (maybe fortunately) I don't think Google would be able to control such a function on a large scale. CJ has only a few thousand merchants and there is no end to the list of complaints against them. Imagine a CJ with quadruple the amount of merchants .... oooooh .... I didn't like that thought - here you go Fido, you can have the rest of this, I've lost my appetitite ...

[edited by: internetheaven at 6:18 pm (utc) on June 21, 2006]

novice

6:17 pm on Jun 21, 2006 (gmt 0)

10+ Year Member



Is it right to assume that if the click on the publishers site does not convert that Google will not get any revenue from the click either?

/editted to clarify/

ebound

6:20 pm on Jun 21, 2006 (gmt 0)

10+ Year Member



The tables are finally turning. I'm sick of being an merchant in the adwords program thinking to myself, there's too much dependency on the publisher to actually drive decent clicks.

As a publisher, I won't disagree with your statement above. But also as a publisher, I will not use CPA if its not an effective means of monetizing my content.

I say we all meet in the middle with the CPM model. IMHO, its the easiest way to find a middle ground between advertiser and publisher.

migriffin

6:51 pm on Jun 21, 2006 (gmt 0)

10+ Year Member



SNAP.com has been doing this for about a month already. It works well, but I certainly see how the publisher will actually make much less. It will, however, minimize problems due to click fraud, which is more rampant in the contextual advertising arena. As an advertiser, I'd definitely sign up for CPA ads. As a publisher, I will definitely try the CPA model, but be hesitant to replace an already successful program with one that is too dependent on the quality of the landing page, checkout system, pricing etc.

jomaxx

6:58 pm on Jun 21, 2006 (gmt 0)

WebmasterWorld Senior Member jomaxx is a WebmasterWorld Top Contributor of All Time 10+ Year Member



An affiliate relationship of this type has to be built on trust. An enormous number of MFA/arbitrage sites have sprung up around AdSense, and they're probably all rubbing their hands in anticipation of gaming the system in whole new ways. I sure don't trust them to act ethically.

I'd especially love to see how Google is going to establish a baseline for new CPA campaigns when for all they know the conversion rate will be 0.0%.

I'll give them the benefit of the doubt right up until they roll out a finished product and don't give publishers any way to opt out. Maybe they'll come up with an industry-defining paradigm for managing CPA campaigns, but I'm skeptical.

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