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Sorry to be so vague, but I haven't time this second to look it up. But that's my impression. I'll check back later with specifics.
Modifying the Adsense JS would be in violation of the TOS.
You should go and re-read the Adsense TOS, just in case you've missed something else. It seems to me that they are quite strict with people who violate the Adsense TOS.
"Adsense TOS" - just had to type that one more time ;-]
[edited by: mipapage at 9:48 pm (utc) on Dec. 3, 2003]
Also, the Jenstar's excellent updates on these. (do a site search for it)
And nope, in theory, you are not allowed to click your own ads. And Google suggest that..If you are interested in the url, you can run your mouse over it to see the url and type it in your browser or you can right link and grab the url of the site (from a long url with tracking etc).
As for the new window thing: Yes, visitors are leaving your site. Advertisers are paying a lot of money for these surfers, and the thing for us all to do is try to give them their money's worth.
That's what Google pay you for. The only way to make the add open in a new window would be from Googles side of things. The ad is in an iframe therefore not controlable from your own code.
Interesting. I'm not familiar with that one. Any thoughts from wise Adsense users?
I can give you an opinion as an Adwords user instead...
I manage several accounts, and I check the referrers for the content clicks.
So if I come to your site and click a link and see it opening in another window - in 10 minutes, the adwords team will get my complaint. And I guess it won't take long for them to pass it to the adsense team (if that even is a different team).
So until google provides both parties with the ability to pick/exclude partners based on this criteria, I would not mess with the code if I were you.
Premium partners do have this option, so it could be something that will be available to regular publishers in the future sometime.
And modifying the code is also a warning and/or suspendable offense, as well.
It really is a negative that my visitors leave my site when they click on an Ad.
Actually, it might be a positive. With the advent and distribution of popup blockers, if you force advertised sites to open in a new window, you might never get credit for the clicks because the window might never open at all... (I was thinking the way you were until I figured out why Google would want to do it their way).
We have to give Adwords advertisers the same value (and the same perceived value) on AdSense sites as they get on Google, else how can they justify paying the same for AdSense clicks?
If the open-in-a-new-window thing was such a critical boost for advertisers, you'd have seen ALL the other networks switch over.
I don't think people are concerned about information appearing in a new window, if they are first warned about it. I actually prefer a new window, as long as they are not thrown at me without asking.
Maybe it should be an option under your adsense account profile. Try it with and without opening a new window, and compare your CTR rate. Then you can decide which method you wish to display results.
So far, the popup blockers I've used (the Google Toolbar and Mozilla's built-in) do not block popup windows that the user requests. For instance, if clicking on a link initiates a new window because it was the code of the link to do so (i.e. instead of an onLoad event in the target page), then it will not be blocked.