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Domainers making Millions

Instead of Selling Domains for Profit, they Now Show Ads

   
9:30 pm on Jan 4, 2006 (gmt 0)

5+ Year Member



I don't know how many of you have read the Business 2.0 article on Domainers. These guys get hundreds of thousands of domain names that are essentially just words or phrases that people commonly search for just by typing them into the url bar on the browser.

Some of them are selling their own in house ads, but plenty are straight up MFA sites with zero content. One site profiled in the article <snip> has serious Adsense TOS violations. They have snipped up the Adsense code to display a column of 10 Adsense ads. The guy who runs the site is standing there with his picture in Business 2.0, raking cash by abusing Adsense and taking money that should go to real content providers.

What say you ASA?

[edited by: martinibuster at 5:41 am (utc) on Jan. 5, 2006]
[edit reason] Removed specifics [/edit]

11:53 pm on Jan 4, 2006 (gmt 0)

5+ Year Member



at G/domainpark it says

If your sites generate more than 750,000 page views per month, AdSense for domains is for you

check the link below
<snip>

there are 12699 parked domains there, are you believe if any of that [stupid] domain names can have 750,000 page views/monthly

(copy /paste domains to browser)

[edited by: martinibuster at 1:34 am (utc) on Jan. 5, 2006]
[edit reason] Removed URL per tos. [/edit]

12:01 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



There are some that have links designed to look like menus that bring up nothing but pages of more AdSense units so that it initially resembles a website. They also allow just enough text to bring searches in. It took me a while to figure out what was going on and I have just been getting angrier and angrier about this. And then on top if it all some people, including Google staff, have deluded themselves that this is a legitimate business practice.

I can't see much of a future in a company thats business model is based on spam and fraud.

12:07 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Administrator incredibill is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



FWIW these domainpark sites look just like AdLinks pages, so if you use AdLinks then you're doing the same thing.

I have just been getting angrier and angrier about this

Let me buy you a beer, it will help ;)

12:10 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Senior Member hobbs is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Type-in traffic is relevance in it's purest form

Or rather a sign of giving up on search engines, and ironically look where they end up.
12:10 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I'd rather just smash things up a bit.
12:17 am on Jan 5, 2006 (gmt 0)

10+ Year Member



AdSense must be really proud of their ads on the <snip> parked domain. Anyone looking for a hooker in Alaska can now benefit from the help of Google.

Follow it through and you can find what appear to be AdSense ads for escorts and all sorts of other "entertainment"

Any chance we'll be seeing AdSense on adult sites anytime soon? Could be a great money maker for them.

[edited by: martinibuster at 1:35 am (utc) on Jan. 5, 2006]
[edit reason] Removed Specifics [/edit]

12:24 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



I'm the registrant of quite a few keyword and keyword phrase domains.

The problem I see with type-in traffis is the domain landers - the pages that appear in your browser upon hitting "go" next to the browser address box - are not being appropriately optimized for the keyword or keyword phrase imbedded in the domain.

If my domain is LocationHotel.tld I would hope that the lander would function like this:

A - If it's a single click lander (you type in the domain/URL) the browser loads a page populated with 10+/- paid website links, hopefully with understandable verbiage associated with each link. A single click on any of the displayed links leads the "direct navigator / type-in navigator" to your advertised hotel information or hotel registration site.

Concrete example: MiamiHotels.tld (not mine). Someone looking for hotels in Miami types in MiamiHotels.tld. That's likely someone very focused on finding a hotel in Miami. They might not register a room on the spot, but chances are pretty good that they're in the hunt. Just like any other click - AdWords or SERPs - they might just be looking.

IF the lander that appears in the browser is nicely populated with links to Miami hotel sites then you have your best shot at a visitor conversion:

Concrete example of good link on lander: "LinkToHotelWebsite - Lowest rates of the season for XYZ hotel in the heart of Miami on the beach".

2 Click landers are a different matter.

Example of 2 click lander: Person types in MiamiHotels.tld.

FIRST PAGE LANDER: Loaded with off topic links: "Free Music Downloads" "Mortgage Refinancing" Etc. AND MAYBE 1 or 2 links to hotels in general. I've seen many such landers. I'm certain they're less productive of conversions. THE ESSENSE of domain landers working is that they should have relevant, directly on domain topic links.

Here's the rub: Not all PPC domain monetization firms do it well. Some are better than others. The industry is actually getting better, but they appear to advance in jerky motions. The firm I'm not using is playing with their landers. It's a debacle: The links are on topic (I hand optimize the lander for links that are relevant) BUT the images and the "generic verbiage" they are playing with are totally off topic. Still, one can only hope that the direct navigator will focus on the on topic first tier links and will click through to the related ad feeds.

Domain PPC, like any other form of PPC, provides an opportunity for fraud. Frankly, a domain PPC firms that accepts all manner of domains, such as typos of trademarks and the like, is opening the doors to corruption. What do I mean?

Well, the person who has no qualms about making money off of typos of other peoples trademarks - or websites - might not have qualms about using click bots or having his/her friends click a few links every day or hour. It's all a matter of conscience.

Click fraud is a serious issue. There's a lot that needs to be addressed. The "take all comers" approach to domains - or AdSense membership - isn't the best approach IMHO. However, I believe in the underlying intelligence of the system - be it domain parking or AdSense - in that they are designed to work and do actually work. Google and others are in the hunt for good domain portfolio providers for good reason. The conversion stats are pretty good.

The real issue is the people participating in the programs. Are they focused only on making money for themselves or are the equally focused on helping the advertiser? Win-win is pretty good stuff when you can make it happen.

Believe or not - in October/November 2005 - the PPC feed providers did the same thing with the domain parking services that they've been working on with AdSense and "smart pricing": They upgraded or downgraded the domainer's revenue payout based upon the indicia of domain quality and domain conversion data.

I'm a happy little camper, pleased to report that I got a gold * on my domain ROI report card. Success, however, isn't quite the same without a hug from mom, her pat on my head and her making me a chicken salad sandwich as a reward. :) I work extra hard to hugs, head pats and chicken salad sandwiches.

You listening AdSenseAdvisor? Chicken salaaadddd . . .

[edited by: Webwork at 12:31 am (utc) on Jan. 5, 2006]

12:31 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Wow, that is a lot of words when you could just say:

I trick people into going to a bogus website to steal advertisers money and Google helps me do it.

12:42 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Having a bit of a meltdown, Atomic?
12:43 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



If you felt like you were being scammed by Google you might as well. I bet there are a thousand more like me out there, too.
1:00 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Administrator webwork is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Sorry to read you're having a bad time of it Atomic. I'm with you on dealing with PPC frauds/scams/etc.

I can imagine a time when all versions of PPC will allow for greater advertiser control/selectiveness - in choosing quality websites for contextual advertising and quality domains for PPC on domain landers.

You see, I'm inclined to believe that a more selective system will be good for you (higher ROI for the advertiser) and for me (higher payouts for quality domains and domain related quality websites. :)

1:08 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Senior Member jtara is a WebmasterWorld Top Contributor of All Time 5+ Year Member



There's more than a bit of irony and duplicity in Google's policies.

While the operation that I outlined in the Adwords forum here (see link 2 posts above) seems clearly against the Adsense TOS, you can do essentially the same thing using Google's parking program.

The only real differences are:

- No nonsense phrases on the official program - only keywords and ads.

- No crosslinking between sites in the official program

- Official Google program vs. do-it-yourself

The ultimate insult to Adwords advertisers is that some of the sites in the Google parking program are classified as "search". (You got keywords? You got ads? You got a Google search box? You got a "search site"!) And they get thrown in to "Search Network", which they've convinced many advertisers is safe ground.

I'm probably going to pull-back to Google Search only, until/unless Google gives me the ability to remove parking sites from so-called "search network".

I do want the AOL, Ask Jeves, etc. traffic. Don't want parked domains.

1:10 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I am still of the opinion that this is more Google's dirty little secret scam than anything. Take the way they promote the Search Partners. Google suggests that it's sites like AOL and AT&T or Ask Jeeves but they curiously omit the fact that your ads will appear on their officially sanctioned version of made for AdSense sites. This is a dishonest bait and switch that makes Google complicity in this scam is clear when you take this into account.
1:11 am on Jan 5, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



I do want the AOL, Ask Jeves, etc. traffic. Don't want parked domains.

Precisely. Who would?
1:36 am on Jan 5, 2006 (gmt 0)

10+ Year Member



The easiest way for google to handle this situation would be have 3 categories (Currently they just have 2).

Search : impressions on search results pages generated by Google and by Google Network search partners.(Includes AOL, Earthlink, Ask etc)

Content: impressions on content sites in the Google Network. On these sites, your ads are displayed alongside content relevant to your keywords.

ParkedPages: Impression on Parked pages.

Each Type should have their own maximum bid and the advertisers can choose to opt out of any these categories.

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