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Site targeted ads link will now appear in Google ads asking if advertisers wish to advertise on this site
G suggests you create landing page for potential advertisers with site logo and any information you think will be helpfull to the advertiser at which point adwords advertisers will create adds targetted to your site
Looks interesting any body have ideas of potential of this new add on
[edited by: martinibuster at 9:14 pm (utc) on Nov. 21, 2005]
[edit reason] spelling [/edit]
Why in the hell would I let people target my site directly when you won't even tell me the profit share and I can't set my minimum CPC or CPM rate?
I disabled thie crap as fast as I'd disable SITE TARGETTED ADs if you putz's would let me.
BTW, looks like they're off to kill AdBrite with this move.
[edited by: incrediBILL at 9:44 pm (utc) on Nov. 18, 2005]
To answer your question, this is an extension of site-targeting. Advertisers who want to advertise on your site through the Onsite Advertiser link will bid on a CPM basis. This bid will still have to compete against other CPM and CPC ads available through AdSense to actually display on your site.
In practice, this should generate more revenue from your AdSense inventory by capturing advertisers at their moment of interest in your site.
It's opted in by default, but you CAN opt out.
I'm going to give it a go. I guess if it doesn't work then publishers will be opting out in their droves, so G will have to re-think.
On the other hand it might well work! I'd rather have advertisers target me that one of the scrapers their ads appear on if they opt into content. They might spend more money on my site if it works for them than they would have done overall in content.
I take it we *can* opt out if we find it doesn't work?
incrediBill: I think we're better off with this feature
For those of you without direct advertisers, this could be a good thing.
For me, I had a couple of beers @ lunch and this was a buzzkill.
I opted out the minute I saw this mess and I'm so close to opting AdSense off my web site it will be amazing if it's still there in the morning but I'm not sure YPN will replace them but I'm sure thinking about it.
Also, site targeting is a great idea and IMO people would promote the bejeezus out of it if only publishers were given a higher proportion of the resulting revenue. This only seems fair since in a large degree we are bringing the advertisers and/or revenue to you, instead of the other way around. The way things stand now, there is a persistent perception that site targeting hurts a publisher's revenue. There should be no scenario or loophole that allows this to happen.
[edited by: jomaxx at 10:45 pm (utc) on Nov. 18, 2005]
Clearly we a choice. If we don't think it works we can easily opt out - UNLIKE cpm ads, Random Pricing(tm), Stupid click prices, daft targetting, email replies direct from the Google fortune cookie generator and all the other things we love about Google!
I'm personally keen on the idea, and knowing it's easy to ditch it is very helpful. However, my wife (who is more of a cynic than me) pointed out that Google new features that benefit publishers get dropped from your site the moment you start to gain. E.G. optimised ads. They worked for us, but we don't see them any more! Maybe they don't work for Google?
No Thank You Google!
I provide my own in-house advertising & don't need you soliciting on my own sites. There are certain benefits that my sites sponsors get that you cannot provide and I do not want anyone to get confused. I think it's complete BS that this wasn't announced better and we're subscribed by default. Again, No Thank You!
This feature is meant to complement the pool of advertisers bidding to display on your site through AdSense, not replace your existing advertising relationships. Onsite Advertising is intended to provide a quick and easy way to open up direct bidding to smaller advertisers at their moment of interest, allowing them to bid specifically on your site rather than on the entire AdSense for content network. This should result in greater revenue for you.
In the one example I found in the Google documentation, they have "Ads by Google" at the top and the "Advertise on this site" link at the bottom. I'm trying to figure out where they're getting this extra space from in the rectangular ad blocks and also in the banner-size block which I use quite a bit.
[edited by: jomaxx at 11:14 pm (utc) on Nov. 18, 2005]
I do have one question which may have been answered before , with CPM is the add that is targetting the site the only add that is shown or does it have to compete with the other adds in ctr etc. etc. so targetted add would always not be at the top of the adsense block .
Also due to using CPM this could well mean that add will not be fully targetted to the page it appears on
sorry for the questions and hope I worded them correctly but I am sure others have the same concerns
Just because advertisers buy ads at Google doesn't mean they will stop advertising on your site directly.
In fact, in my case, I have advertisers that buy with me directly and still want MORE ad exposure. This will give them an easy way to do that by allowing them to advertise in my existing google ad block placements.
I would like the $20 bounty if I'm sending them a new adwords advertiser though, especially if that new advertiser decides not to advertise on my site, but still spends money on Adwords.
I'm happy to answer your questions.
CPM ads, and therefore ads bid on through the new Onsite Advertising feature, won't automatically display on your pages. They still have to compete against all other ads in your site inventory, including CPC ads. The ads determined to hold the highest revenue potential will appear on your site.
With regard to your question about relevancy, when a CPM ad appears on your pages, it's because a particular advertiser has seen your site and feels your audience would find the ad useful and/or relevant. If you disagree, you can block the ad using Competitive Ad filters, just like you can block unwanted CPC ads.
Hope that clarifies!
[edited by: AdSenseAdvisor at 11:25 pm (utc) on Nov. 18, 2005]
I'm not sure I'm capable at this point to understand if this is a good change for me or not but this "subscribed by default" detail reminds me of the early days of Adsense when Adwords advertisers were default participants in "content". Ah what wonderful days those were for us publishers.
also my own concerns are that the adwords - MFA sites will jump on this as a bandwagon to get very cheap clicks and exposure luckily my sites have not suffered from this over the last 6 months ( i made decision not to implement blocking ) hoping that market forces would stop them on my site which it has but I am concerced that this may open it up beyond market forces coming into operation .
I am not trying to be negative to the new option but do not want to be opted in if i do not know the implications
Hey ASA, you could integrate that with the domain whitelist feature you guys should be working on :)
Read this please: [webmasterworld.com...]
By the way, it would be great if we were able to control this in a per-channel basis. For example we could give them the leaderboard for CPM but keep the skyscraper for CPC.
[edited by: LeChuck at 11:56 pm (utc) on Nov. 18, 2005]
The combination of ads representing the highest revenue potential for you will appear on your site at any given time. So for example, if you have a 160x600 skyscraper (http://www.google.com/adsense/adformats) appearing on your site, there are several combinations of ads that could appear.
If our technology determines that a block of 5 CPC ads represents a greater revenue potential than 1 CPM ad, the 4 CPC ads will display. If the CPM ad represents a higher revenue potential than the block of 5 CPC ads, the CPM ad will appear.