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We need to see more employees of more companies talking with customers and users. In fact, we talked about exactly that in Chapter 4 of The Cluetrain Manifesto. Search down for the How to Talk subhead. It's near the bottom.
34: To speak with a human voice, companies must share the concerns of their communities.
35: But first, they must belong to a community.
36: Companies must ask themselves where their corporate cultures end.
37: If their cultures end before the community begins, they will have no market.
Alrighty, my compile is done. Catch y'all later. :)
...snip from Chapter 4 [gonzomarkets.com] under heading of "Networked Markets".
What’s more, networked markets get smart fast. Metcalfe’s Law*, a famous axiom of the computer industry, states that the value of a network increases as the square of the number of users connected to it -- connections multiply value exponentially. This is also true for conversations on networked markets. In fact, as the network gets larger it also gets smarter. The Cluetrain Corollary: the level of knowledge on a network increases as the square of the number of users times the volume of conversation. So, in market conversations, it is far easier to learn the truth about the products being pumped, about the promises being made, and about the people making those promises. Networked markets are not only smart markets, but they’re also equipped to get much smarter, much faster, than business-as-usual.
Business-as-usual doesn’t realize this because it continues to conceptualize markets as distant abstractions -- battlefields, targets, demographics -- and the Net as simply another conduit down which companies can broadcast messages. But the Net isn’t a conduit, a pipeline, or another television channel. The Net invites your customers in to talk, to laugh with each other, and to learn from each other. Connected, they reclaim their voice in the market, but this time with more reach and wider influence than ever.
Above shows a big reason why AV is such a small player today. Ignorance is too easy to leave behind with a click on the net...
Thanks for the voice Google, your 'Guy' has done a superb job!
Wow, this is it. I tell the stories and people that didn't even know they were interested in my topic buy books on it. They don't come to my site to buy books but they do in the end. Fascinating.
A huge % of my visitors are return visitors. Perhaps they come for the stories.
Come to think of it, Google is the only company I know of that has cluetrain, Bruce Sterling, and The Shockwave Rider sandwiched between Knuth and our python books. One little-known perk of working at Google: you can order just about any book you need for the company library. :)
Just curious scareduck. If cluetrain is so 1999 what is 2002?
written by a cast of characters who were apparently caught up in the dot-com scene at its peak, [who] managed to capture in one book almost all of the lunatic fringe dingbat thinking that characterized the Internet boom.
You should all be concerned that Cluetrain is apparently required reading over at the Googleplex, especially if you are one of the many around here who believe that Google exists to feed you free traffic. Those of you claiming that this bilge is "deeply important", please read Dvorak's column, paying particular attention to his apt analogy to the 70's hipster philosophy-cum-cult of est.
But there is a lot of truth as well. The Internet is different. Can you imagine your local bookstore having strips of paper hanging from each book with the opinions of several people written on them? People are drawn to interaction on the Internet, even those who never speak out like to read the opinions of others.
People are also drawn to a more personal and casual way of writing compared to what they will read in a book. Using storytelling in a broad sense there really is a lot of good storytelling done on the Internet.
I guess I see most of what I write as storytelling with good well-researched content much like a pencil and paper writer might research material then present it in an short entertaining fashion.
Content is still king but it's presented in a different way.
WebManager, I could make up some mumbo-jumbo about cyber(Pu)nk going between (Kn)uth and (Py)thon. Truth is, the library's not huge, so we can use a, shall we say, informal filing system right now. I would point out that it's Python programming language books though, not Monty Python books. :)
The manifesto is anti everything Dvorak ever stood for. It's not the first time we've heard the geritol laced damn it I'm old and the Rogain quit working long ago cries from Dvorak. It's not fitting of a freshman journalism class, let alone worthy of a major magazine article.
(with apologies to anyone living in a trailer), it rates a solid 8 on on the trailer park peanut gallery scale.
Google need eyeballs, and their success in capturing and maintaining their huge usage levels make them (for me) the best source of free traffic. As the people who run Google seem to be pretty good at business, they hopefully will keep their market share (including partners) and I don't have to become a full time PPC manager ( <shudder> ). The more that Google come here and give us a clue about what they need from us, the more chance of a happy coexistence.
> ...not Monty Python books...
Too much to bear?
"...egg and spam; egg, bacon and spam; egg, bacon, sausage and spam; spam, bacon, sausage and spam; spam, egg, spam, spam, bacon and spam; spam..."
© Python (Monty) Pictures Ltd
<edit spelling typo>
[edited by: ciml at 2:01 pm (utc) on Nov. 9, 2002]
In my video collection, amongst others, I have "Flesh Gordon" (very amusing)
Does this make me a Nazi, Christian, Muslim, Communist porn lover?
I've just chosen to read / view them.
Seems a bit harsh that conspiracy theories are read into Google's eclectic library!
The manifesto is anti everything Dvorak ever stood for. It's not the first time we've heard the geritol laced damn it I old and the Rogain quit working long ago cries from Dvorak. It's not fitting of a freshman journalism class, let alone worthy of a major magazine article.
So where, then is content? There isn't any, but that's not the point. Self-promotion is. Some of us have observed an unlearning process [finance.yahoo.com] in the public markets regarding exactly this sort of style-over-substance thinking, yet the false messiah business seems hot as ever. Given the wreckage [f---edcompany.com] left behind by equally talented individuals with plenty o' cash to burn, why is there anyone left who believes in this cult?
Googleguy -- you say that
Google was paying attention the bottom line when it wasn't cool
to which I would respond -- they show you the books? And how would you know if you were being lied to even if they do?
[edited by: NFFC at 3:40 pm (utc) on Nov. 9, 2002]
[edit reason] Rudeness removed, lets keep this polite please [/edit]
Apology accepted Brett. ;)
Anne, who lives in a 28 foot 5th wheel trailer in a lovely pine tree filled RV park in Washington state.
PS this has been a fun thread and made me go out and read a lot on both sides. But I agree it's probably pretty much talked out by now.