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Axa sues Google in trademark row

BBC article

   
9:41 pm on Apr 27, 2004 (gmt 0)

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[news.bbc.co.uk...]

Axa claims Google allows rivals to buy online adverts which appear when searches are made for names and phrases the insurer has trademarked.

The insurer is the latest of several firms to take action against Google for alleged "trademark hijacking".