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Early on, it split itself into two companies, Google Inc. and Google Technologies, so that each would have fewer than 500 employees, according to a person who had been close to Google. That was important because the SEC requires companies with 500 shareholders and assets greater than $10 million to file financial statements and most of the other information they would have to disclose in a public share offering.
Early in 2003, the two companies were merged, in effect setting the date of April 29, 2004, as the deadline for Google to make the required disclosure.
Wonder why they re-merged the companies into one....?