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Google licensed geo targeting technology for adserving on Google sites, however that same technology is being used on partner sites, such as ASK n other partners.
Google has been paying $8,000 a mth, and offered to increase to $12,000 a mth.
thats what I make of it, based on the links above.
who knows what the truth is, and until an official statement is made, nobody will know.
so I say, lets keep our conspiracy theories to ourself for the moment :)
It's the L guys who will go after any nifty detail now again that nobody knew ever plaid a role (including the gent's salery bandwidth).
The old boring game that eats up momentum and value, flexibility and creativity in any given market place...we're gonna have a result as soon as 2007 on this...
My guess is this lawsuit actually sounds as if Google may loose, from a professional point of view just the sounds of it appear to point out that Google may end up paying up much more than they are currently.
I do think that paying them only a few K per month as apposed to the millions Google makes sounds a bit odd... does not sound good... it also appears this was fact as the way the report stated it all.
Some companies do loose, in actuality, most companies loose suits, no one is perfect, and Google sure is not.
In my mind this event serves to illustrate
once more that a corporate mindset rules at
google. Whether google cloaks themselves in
the geek startup aura is immaterial.
It seems on reading the linked articles that
the premise that the usage of geotargetting
goes beyond the terms of the original license
has been at least tacitly acknowledged in the
offer by google of an increase to the fees
As the technology is applied to make adsense
ads more valuable and thus more saleable,
given the worth of adsense, the incremental
amount seems rather niggardly.
In the matter of reasonable treatment of a
technology startup by another *startup*
it is sorely lacking.