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I don't think they can get away with integrating search
That leapt out at me. I know folks here see this coming, and I've always thought much the same - what chance have other SE's got when the never-change-default-settings users have MS search bolted onto the GUI of their new Windows box? - but if MS are stopped from doing it in some way, what then?
I'm not convinced that Microsoft has ever done the best job at delivering what people want -- they focus more on making people want what they have. (Which is certainly effective!)
As long as Google can always honestly claim to offer the best user experience, they will have a strong user base. That will definintely involve watching and incorporating everything Microsoft does -- when Word Perfect didn't support Windows, they died. When Netscape didn't support all the custom tags and other horrible "non-standard" code that IE did, they died.
On the other hand, what do I know?
(I'll still propose my search engine research project for a Master's thesis.) :o)
We took an approach that I now realize was wrong
do you guys regognize a pattern here? a long time ago - i think it was around '96 Gates made exactly the same type of statement on the internet in general: "There is no money in the internet". Later in time he regognized this asumption was wrong and started to catch up.
I really whish our little company could afford mistakes like that.... ;-)
Man, I couldn't agree more. MSN generates unbelievable referrals. I mean, visitors from msn convert at over 2x the rate as Google for us across several industries.
Any "free" search engine competetiors with some traffic should be gladly welcomed, with open arms, by the webmaster community!
I think the real danger to Google's position is the switch of other SE's (e.g. Yahoo) away from them. Someone used to searching on Yahoo won't care where the results come from.
As to the Google/NS comparison, let's not forget that Google also know about what happened to NS, they will not be as easy to get.
IIRC, IE's default home page is msn.com, which includes access to a search engine. Also, if a user types keywords into the address bar which do not translate into a valid web page, I believe it performs that search for them on msn.com.
The big advantage that I see here is that Microsoft creates Windows, and a very prominent operating system, and so the default search engine for all of these users that don't change their settings (which is probably most of them) is MSN. Any advantage that Microsoft has in luring searchers, it seems, would have already been realized.
The average user doesn't know what's powering the search engine on the backend, and probably doesn't care.. so a change of backend power by Microsoft probably wouldn't even be noticed by most.
So what advantage will Microsoft have over Google that they don't already have?
I don't think they can get away with integrating searchand similar quotes.
Of course they will. What amazes me is that Google haven't learnt from the NS saga. In the UK you can put an "injunction" on a company to STOP them doing something until the legalities are ironed out. Now Google better do that NOW not after they hear that MS are about to launch.
As for the comment that Microsoft are better at working woth advertisers, I have to agree with that comment at this time. Google can be amazingly intransigent and short sited on customer care with significant clients. Indeed - they probably don't even know who many of their largest clients are!
Any advantage that Microsoft has in luring searchers, it seems, would have already been realized.
Well-said. And those people who have MSN as their default and dont know how to change it or even care, wont know how to search for files on their computer. And all the talk about longhorn and integration of search for files on harddisk and webpages on internet is clearly vaporish.
Only way MSN can get and stay in the top is to lure the searchers away from Google and from what i see till now, it's a looong way behind. And even if MS is as good as Google now, i see why any G users wud want to change?
Me thinks Google vs MS is not exactly analogous to Netscape vs MS since, G is for free and you dont have to download/install anything. And G has followers bordering towards fanatic.
It's Google's game to fall rather than MS's game to catch. I see Yahoo as a big threat since they have sticky visitors and they can do amazing personalization, since most who search in yahoo, have an account with them, while, G just has a cookie.
Google is "search in the surfer's mind" :)
_If_ MS is ever to win the Search battle, one thing is for sure: It will take a lot of time and MS's money.
Look at what they have achieved until now in terms of Internet: Not much, in comparison with the amount of money burnt. They toasted NS, what have they earned from this?
IMO, the only thing MS has ever been successful is with the desktop. Everything else has pretty much failed until now. Gates was driven by his vision to have a PC with his software installed on everyone's desk, and he did everything to achieve this. Now he isn't hungry anymore.
Btw, I love to have competitors in search, this way our eggs fall into several baskets :) But I don't think MS will do.