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"Google and About.com In Four-Year Revenue Sharing and Distribution Agreement; Google Acquires Sprinks Unit
NEW YORK, Oct. 24 /PRNewswire-FirstCall/ -- PRIMEDIA Inc. (NYSE: PRM), the leading targeted media company, announced today that it has reached a search and contextual advertising agreement with Google Inc. that includes a four-year distribution and revenue sharing agreement for PRIMEDIA's About.com as well as the sale of its Sprinks unit to Google. Sprinks is the pay per click advertising network, which serves About.com and numerous third party
distribution partners. Financial terms were not disclosed."
In the last three days we have had 0 clicks. In that same time the search terms in AdWords and Over provided 700 clicks.
It's probable that Google will just throw out Sprinks Search and convert the adverisers over to AdWords.
>>Sprinks was doing some pretty broad matching of our terms<<
And there lies the problem. What G! will bring to the table is targetted ads, better for the users, better for the advertisers. Win, win.
About.com is a "network of guidesites," and some of its topics will be perfectly suited to AdSense. An About.com guidesite on cruising, weight loss, mutual funds, or car repair will obviously be able to serve much more targeted ads than, say, a general news and entertainment site like THE WASHINGTON POST. Just as important, those individual guidesites will reach targeted audiences.
On the other hand, some guidesites will be terrible venues for AdSense ads, because their topics will be too general and non-commercial. It's hard to imagine urban legends or freebies being successful with AdSense or other contextual ads.
IMHO, About.com's sale of Sprinks and its signing a deal with Google shows the impact that Google's "content ads" are having in the marketplace. The bottom line is that About.com/Primedia is throwing in the towel and conceding the market for text content ads to Google. That's a pretty strong vote of confidence for AdSense and Google.
it was a wild weekend over at About, as AdWords went into near instant changeover/distribution, and are now EVERYWHERE on content pages there, so things have changed very quickly. the text ads are now even more ingrained into the actual content pages, with less to distinguish them as Adwords.
What I am completely floored by is the fact that Google didn't proactively send an email to all Sprinks advertisers informing them of the changeover - seems like a drastic shift in customer service, totally out of character for Google AdWords, and i'm curious to know how sour some former sprinks advertisers will be about that. because not all also did AdWords before.
For those of you who have balances with Sprinks.
I just e-mailed Sprinks customer support yesterday asking what was going on with my account balance. They answered today offering to close my account and credit the balance to my credit card. This has now been done. Very efficient.
I also prefer having more individual control over the listings and bids, which isn't possible with AdWords.
Nice timing announcing this with their IPO.