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This is why most of the Tier II/III/IV search engines don't perform.
.js distributions like AdSense and YPN are safer because they allow the engines to monitor more of what's happening on the client side, but from what we've been able to determine, they are still quite vulnerable to automated click fraud (the most dangerous kind).
And as most PPC advertisers on WW have noted, there's still a lot of click fraud going on even on the larget networks.
It was a performance issue.
Can someone explain their business? I mean what are they with regards to results, partnerships, mission etc.. I just can't get a grip on what they are about and what they are trying to accomplish. It all seems so hodge podge.
because they're wide open for click fraud
I used to use Business.com. I decided to stop using them because conversion was not good at all. I simply cancelled the credit card and did not cancel the account. Business.com continued to bill me which was my fault. My bill ran up to over $500 during this time. Eventually they came to me looking for payment. I didn't dispute the fact that I owed them money because after reviewing my contract I realized that I should have cancelled the account.
The problem I had was that the bill seemed very high based on past monthly averages. I questioned the bill and it was sent to their account management department. A few days later my bill came back adjusted to a total of $100 owed rather than $500. The email stated that the account management department "did identify a total of 700 clicks out of the total 900 clicks that were recommended for removal."
If you use Business.com, keep a close eye on your account.
They definitely provide a great volume of clickthroughs, and the leads we have generated have been of significant size.(from larger companies)
The thing I like about them is that they rank at the top in Google natural SERPs for alot of keywords I am going after and haven't been able to dominate from my own SEO efforts.
I am with a B2B company that can afford to pay a little more for leads though. I'm probably going to evaluate it for a year and then decide whether to stay with them or not.
The main thing is keep a close watch on your analytics program with BDC.
Google (Recommend)- Good if your in the top 3 (that puts you on AOL which is running about 4-6% conversion
Overture/Yahoo - Too soon to tell
LookSmart (Recommend)- Filters don't work. Get a rep and racking software. They will work with you to increase conversions.
7Search (Recommend)- USe their filters and watch your logs!
EnHance (Recommend)- Ask (verbally) for filters
Kanoodle - (Recommend)- But you'll be fighting daily for CF credits
Miva/FindWhat - (Don't Recommend) No credit for CF
Search123 - (Don't Recommend) No credit for CF
Turbo10 - (Don't Recommend) No credit for CF, and no filters (UK cbased)
Brainfox - (Don't Recommend) NO FILTERS AT ALL
Lycos - (Don't Recommend) No credit for CF even when proven
Ask - (Don't Recommend) No credit for CF
411web - (Don't Recommend) No credit for CF, no answer to emails (they have no phone listed anywhere)
[edited by: seth_wilde at 12:20 am (utc) on Mar. 29, 2006]
After a rocky start with BDC, I have been able to get lukewarm conversion results with them. Somewhere in the neighborhood of .09%.
Nine hundredths of a percent is 'lukewarm?' What industry is that?
I had a hard time with BDC, ended up cancelling because it wasn't worth the hassle.
The best part is now that you have complete control of your account you can actually do what you want with their tools instead of having to consult with one of their "account reps" whose sole purpose is to suck as much money out of your budget as possible, regardless of if you are acheiving results with their program or not.
I highly recommend Business.com for anyone in the Business to Business category. You will be pleasantly surprised at their recent changes.