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Business.com

what a joke!

     
11:21 pm on Mar 7, 2006 (gmt 0)

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I recently signed up for their PPC service; the rep mentioned that my budget would last 30 days, it lasted less then 6. When asked for an extension given the wrong forecast I was provided: "We cannot do anything"; was the final decision. They also removed me from the listings? Go figure.
1:03 am on Mar 8, 2006 (gmt 0)

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Was the traffic good? Did it convert?
3:41 pm on Mar 8, 2006 (gmt 0)

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Any ppc engine that distributes its results to affiliate partners via only XML will very likely have issues with conversions, because they're wide open for click fraud.

This is why most of the Tier II/III/IV search engines don't perform.

.js distributions like AdSense and YPN are safer because they allow the engines to monitor more of what's happening on the client side, but from what we've been able to determine, they are still quite vulnerable to automated click fraud (the most dangerous kind).

And as most PPC advertisers on WW have noted, there's still a lot of click fraud going on even on the larget networks.

4:03 pm on Mar 8, 2006 (gmt 0)

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At one time I had great hopes for and used them much with numerous accounts, but no longer.

It was a performance issue.

Can someone explain their business? I mean what are they with regards to results, partnerships, mission etc.. I just can't get a grip on what they are about and what they are trying to accomplish. It all seems so hodge podge.

4:26 pm on Mar 8, 2006 (gmt 0)

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because they're wide open for click fraud

I used to use Business.com. I decided to stop using them because conversion was not good at all. I simply cancelled the credit card and did not cancel the account. Business.com continued to bill me which was my fault. My bill ran up to over $500 during this time. Eventually they came to me looking for payment. I didn't dispute the fact that I owed them money because after reviewing my contract I realized that I should have cancelled the account.

The problem I had was that the bill seemed very high based on past monthly averages. I questioned the bill and it was sent to their account management department. A few days later my bill came back adjusted to a total of $100 owed rather than $500. The email stated that the account management department "did identify a total of 700 clicks out of the total 900 clicks that were recommended for removal."

If you use Business.com, keep a close eye on your account.

4:45 pm on Mar 8, 2006 (gmt 0)

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700 clicks out of the total 900 clicks recommended for removal

OVER 75% fraudulent? That's outrageous!

Matt

5:21 pm on Mar 8, 2006 (gmt 0)

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Business.com actually does work for some verticals..
They will also remove you from partners if you ask (ex..I had them remove me from Yahoo's paid inclusion).

If their projections were that far off you should further analyze the traffic they sent you. There may have been some click fraud problems..
7:43 pm on Mar 8, 2006 (gmt 0)

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Nothing converted!
When we slip in rankings, we tend to dip in the PPC world, but click fraud and companies that deny it exists is so ridiculous! With softwares widely advertised, such as: clickingagent, I would like ALL PPC campaigns to advertise how they permamently block click fraud!
6:56 pm on Mar 22, 2006 (gmt 0)

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After a rocky start with BDC, I have been able to get lukewarm conversion results with them. Somewhere in the neighborhood of .09%.

They definitely provide a great volume of clickthroughs, and the leads we have generated have been of significant size.(from larger companies)

The thing I like about them is that they rank at the top in Google natural SERPs for alot of keywords I am going after and haven't been able to dominate from my own SEO efforts.

I am with a B2B company that can afford to pay a little more for leads though. I'm probably going to evaluate it for a year and then decide whether to stay with them or not.

The main thing is keep a close watch on your analytics program with BDC.

9:26 pm on Mar 24, 2006 (gmt 0)

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So far I've used just about all of them and here's my conclusion:

Google (Recommend)- Good if your in the top 3 (that puts you on AOL which is running about 4-6% conversion

Overture/Yahoo - Too soon to tell

LookSmart (Recommend)- Filters don't work. Get a rep and racking software. They will work with you to increase conversions.

7Search (Recommend)- USe their filters and watch your logs!

EnHance (Recommend)- Ask (verbally) for filters

Kanoodle - (Recommend)- But you'll be fighting daily for CF credits

Miva/FindWhat - (Don't Recommend) No credit for CF

Search123 - (Don't Recommend) No credit for CF

Turbo10 - (Don't Recommend) No credit for CF, and no filters (UK cbased)

Brainfox - (Don't Recommend) NO FILTERS AT ALL

Lycos - (Don't Recommend) No credit for CF even when proven

Ask - (Don't Recommend) No credit for CF

411web - (Don't Recommend) No credit for CF, no answer to emails (they have no phone listed anywhere)

Good Luck,

Gary Beal

[edited by: seth_wilde at 12:20 am (utc) on Mar. 29, 2006]

4:42 pm on Mar 25, 2006 (gmt 0)

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Good Stuff.
Thanks Gary.
1:22 am on Apr 1, 2006 (gmt 0)

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After a rocky start with BDC, I have been able to get lukewarm conversion results with them. Somewhere in the neighborhood of .09%.

Arrow,
Nine hundredths of a percent is 'lukewarm?' What industry is that?

I had a hard time with BDC, ended up cancelling because it wasn't worth the hassle.

3:05 pm on Apr 1, 2006 (gmt 0)

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my bad it was 0.9%
3:19 pm on May 1, 2006 (gmt 0)

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I am slowly becoming a big fan of Business.com. They recently completely opened up their pay per click engine and have upgraded it to Adwords style functionality. Its so good, I assume Google had to have helped out in some way.

The best part is now that you have complete control of your account you can actually do what you want with their tools instead of having to consult with one of their "account reps" whose sole purpose is to suck as much money out of your budget as possible, regardless of if you are acheiving results with their program or not.

I highly recommend Business.com for anyone in the Business to Business category. You will be pleasantly surprised at their recent changes.

6:04 pm on May 1, 2006 (gmt 0)

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Our old rep recently called me too talking up this new front end. It sounds pretty promising. Probably worth checking out for B2Bers.
7:13 am on May 2, 2006 (gmt 0)

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Tazzam,
How do you prove Click Fraud?
duplicate IPs?
 

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