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AdWords to Receive New Feature: Ad Scheduling

     
12:56 pm on Jun 3, 2006 (gmt 0)

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WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member

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Ad Scheduling is Google's word for 'Day Parting'.

This is a feature where one can list the time of day and days of the week they wish their ads to run. Google will automatically start and stop the ads based upon advertiser settings.

In addition, one will be able to change Max CPCs based upon time considerations.

This feature will be released in June.

This feature is tied to the Time Zone Settings [webmasterworld.com] of an account.

How businesses are expected to use the feature:

Small Businesses: Set their ads to run during normal business hours. This will ensure that their phone doesn't ring at hours when they aren't in the office.

Sophisticated advertisers: Measure ROI based upon Time of day and day of the week. Then ads can be paused or CPCs changed based upon ROI considerations.

It's a very welcome release from Google, and should allow many a new level of control.

The 'coolness feature wish list'.

Not sure how many would ever use this, but it would definitely be one of those 'wow' offerings.

Allow a small business to tie their Google Calendar to their AdWords account. A SME could then set their appointments in the calendar, and as their time became too busy to answer the phone (think massage therapist who only has one table, a plumber who is out of the office on a call, etc) their ads would be automatically paused by the ad serving system.

7:43 pm on June 5, 2006 (gmt 0)

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Doctor Gerlis

With this new feature I'm expecting that you can schedule your ads to start at 8am UK time and finish at 5pm if you want to.

So there is no real reason not to accept UK time for your Adwords account.

If you stick with US time this might just cause more hassle for you in later months.

7:49 pm on June 5, 2006 (gmt 0)

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Does anyone know if Adsense is also going to move to local time

this is going to be a major issue to address, thanks for pointing it out. now i'll wait to migrate till adsense is also ready with timezone setting.

its better to wait then to experiment as, as of now we can choose timezone setting only once

8:12 pm on June 5, 2006 (gmt 0)

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This should also reduce click fraud for criminals working out of the time zone you set.
8:25 pm on June 5, 2006 (gmt 0)

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Does anyone know if Adsense is also going to move to local time? otherwise my reporting for the two will be out of sync.......

For the present, AdSense is not moving to local time. That said. I'll make sure the right teams know that to do so would be desirable.

wow......finally i am seeing atleast one of the request to adwords advisor resulting in implementation.

This is great news Google and thanks for seeing it through AdwordsAdvisor!

I can absolutely not take any credit - though I assure you that I do pass feedback from this forum on each and every week to a really large number of folks who have asked to hear it. And it is taken very seriously indeed. ;)

Speaking of feedback to pass along, the thread below (always one of my favorites) has sunk pretty far down the page...

Google Adwords Features I'd Like to See, #6
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AWA

<edit> fixed unsightly typo </edit>

[edited by: AdWordsAdvisor at 8:45 pm (utc) on June 5, 2006]

8:36 pm on June 5, 2006 (gmt 0)

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Potosi

Thanks, but here's the problem-I can reset my time zone in the uk and I can do it only once so there is no return to Pacific Time. Also the day setting is not available in the UK so as yet I cannot set my start and finish times-so it looks like I would be locked in to a midnight start for my campaign-seems odd that I should be offered the facility to set the time zone but not yet the timing of my campaign-will someone tell me if I can set my start/finish times yet in the UK? If not now, when?

8:49 pm on June 5, 2006 (gmt 0)

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AWA can you give us any idea when this feature will be made available?
9:27 pm on June 5, 2006 (gmt 0)

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I can absolutely not take any credit

nor do we at webmasterworld need any credit, just thanks a ton for saving my moolah.

9:53 pm on June 5, 2006 (gmt 0)

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AWA can you give us any idea when this feature will be made available?

natim, I've learned over time that it's best not to mention a hard date - as there is always the possibility that it could end up being earlier or later. So, rather than being wrong later on, I'd prefer to quote from eWhisper's first post, below. That's about as precise as I can get. ;)

This feature will be released in June.

AWA

9:12 pm on June 9, 2006 (gmt 0)

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It will affect Adsense webmasters earnings
4:03 am on June 14, 2006 (gmt 0)

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So maybe late Saturday night after Mr. Loser gets home from the bar and starts surfing boozily and clicking any ads that seem funny to him, will not be a popular time to run adsense ads... then again, if he has his credit card handy... (should we call ads targeted for Saturday night adsloshed ads?)
8:02 am on June 16, 2006 (gmt 0)

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I have just used it on a few accounts and it is really easy to use. Just set the hours when you want your ads to run. Ads can be started/stopped in 15 minute intervals and you can even pay more or less for your bids (as a percentage) during each time frame.

Well done Google! :)

8:13 am on June 16, 2006 (gmt 0)

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activated mine just now, hope it works fine. Also why cant they have same for adsense as well?
10:35 am on June 16, 2006 (gmt 0)

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Hi,

Kewl: just got scheduling on my (UK-based) AW a/c.

Does everything that I want so I'm taking it for a spin!

ObBug: it seems that the "v" button to copy your schedule to other campaigns in a multi-campaign edit does not work.

Rgds

Damon

PS. And it is a shame that the Scheduler and BO cannot paly together...

1:12 pm on June 16, 2006 (gmt 0)

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Good feature. Just tried it out on my uk adwords account. Works well so far.

Note - You need to set the correct time zone. Appears obvious but I forgot and then took me a while to figure out what was wrong. As usual forgot to RTFM.

10:13 pm on June 16, 2006 (gmt 0)

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I'll pass your comments on (whether + or -) later in the evening - probably in about 5 hours (and then, again, next week). So I hope you'll weigh in on how ad scheduling is working for you.

Thanks!

AWA

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