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Google Video ads

I haven't seen this in the account yet

     

edit_g

5:03 am on May 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Looks like G are offering Video ads on the content network through Adwords. That'll be great for those quick load times. :)

[adwords.blogspot.com...]

And pitty the poor Google employees who has to review them...

eWhisper

12:58 pm on May 23, 2006 (gmt 0)

WebmasterWorld Administrator ewhisper is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Video format works well on the web. However, it's this paragraph that I find interesting:

Finally, unlike some intrusive advertising, users will have complete control. When a page loads, only a static image will be visible; the video will not start playing until the user initiates it.

It's total user control to play, pause, etc. While I'm not opposed to user control (it fits well with the AdWords philosophy), it seems there will be two schools of thought in the initial image that's shown:

  • an 'ad' that promotes the advertiser's message/product
  • a call to action to watch the video

There will have to be some creative uses of the still image to get the message across to the consumer.

It'll also be interesting to see how many advertisers wish to use all the ad formats possible for maximum exposure with this medium. Creating videos in so many different sizes can be quite time consuming.

I can see this doing well on a CPC basis. However, I'm not sure how well it will work on a CPM basis.

UnreferencedVariable

2:22 pm on May 23, 2006 (gmt 0)

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Will there be tracking for video impressions vs. static image impressions? If you can click through to the site from the static image I would want to see my CTR compared between the vid and static image also.

tbarr60

2:46 pm on May 23, 2006 (gmt 0)

5+ Year Member



I would say we'd see measures of impressions and clickthroughs like we do with Adwords today.

I like the idea of this ads from a consumer and a publishers perspective. It's non-intrusive and will probably feature high quality ads (not a kid and his web cam) and it should be good value to the advertiser (paying for ads viewed not ads bypassed in Tivo) and for publishers as this should command a good price.

Sounds as fresh as banner ads sounded in 1996!

carguy84

5:55 pm on May 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



2 things I forsee:
1. I see a lot of car dealers going after this.
2. Video production/editting companies are going to be popping up all over the place.

Chip-

wanderingmind

6:03 pm on May 23, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



lingerie? ;-)

xalex

2:06 am on May 24, 2006 (gmt 0)

10+ Year Member



"In the coming days, we will be adding click-to-play video ads to the line-up of text, Flash and image ad formats currently supported by the Google content network."

When will adsense publisher get to use them?

rohitj

3:19 am on May 24, 2006 (gmt 0)

10+ Year Member



They need to build up inventory first which could take several months. If they release it for adsense and there isn't inventory, the whole thing would be labelled a failure.

ken_b

3:36 am on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member ken_b is a WebmasterWorld Top Contributor of All Time 10+ Year Member Top Contributors Of The Month



If they release it for adsense

Apparently, according to the AdSense Blog, they have.

The example they have on the AdSense Blog took several times as long to download on dialup as it did to play.

deep_alley

4:48 am on May 24, 2006 (gmt 0)

5+ Year Member



Mr. Rajaram also suggested that large advertisers will be able to use the system to test different treatments for commercials they hope to run on television.

I find this very interesting. Might save big advertisers lots of money.

JonB

5:55 am on May 24, 2006 (gmt 0)

10+ Year Member



Finally, unlike some intrusive advertising, users will have complete control. When a page loads, only a static image will be visible; the video will not start playing until the user initiates it.

whats the point of having to click two times (once to start the ad,second to visit advertizers page). If visitor is enoughly interested in product/service advertised by a static picture to click on it then why not take him directly to the site instead of starting the video?

vincevincevince

6:46 am on May 24, 2006 (gmt 0)

WebmasterWorld Senior Member vincevincevince is a WebmasterWorld Top Contributor of All Time 10+ Year Member



When users get used to clicking an image to view the video (not leaving the page, yet) it should help the click-urge for all kinds of ads.

queenbee

4:13 pm on May 24, 2006 (gmt 0)

5+ Year Member



I would imagine companies may begin limiting their employees access to the internet as video starts becoming more popular. Too much wasted time. It will be interesting to see that pan out.

Aside from that, I think the video ads may do well if enough production facilities are available to create decent content.

 

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