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All of a sudden they're all active and i can lower my minimum bid to whatever i want.
Seems like they've rolled something back...
I mentioned in another post that my "Inactives" went from 9000 to 3000 almost overnight.
Most of my "Inactives" were being penalized for unfathomable reasons too. Most often for including an extra preposition or article in a "phrase" or [exact] match which made no sense. Even though I had long ago began to alter my <ALT> tags to vary the phrasing to include different search variations.
Quite frankly, certain inconsequential terms like "of" or "the" should be considered throwaways.
They even told the searcher in Google at one time that the word "in" was not included in their search results, for instance.
Still obviously one must include these terms in an exact match like [widgets for the home]. Bit of a contradiction there the way that I see it.
Must I contrive my page text to make sure all these variations are included somewhere? Makes pages look spammy when one does that.
In any case, thanks for the rollback Google! I was getting close to packing it in.
Hey now it's down to 1804 though I did nothing!
I had 10 or so different telephone conversations with google about this. Rather than admit they were wrong, each time they said my "quality scoring" wasn't high enough, even though my ads & landing page couldn't have been more on-topic.
None of their suggestions worked so hopefully the penny dropped and they turned something off.
fingers crossed it stays this way!
In my case, all those ads were set at $5.00 to activate. I am tentatively concluding that Google just doesn't have enough data on those key phrases to decide on an amount. So they decide I need to pay them $5.00 a click to collect it. But I think they need a better system than that, because I ain't payin'! '-)
Google Operative:Well we've gathered all the info on our new adwords update.
Exec: Well, what's the result?
Operative: Well, the information tells us we've crapped up!
Exec: Oh, better go switch it back, and while you're there can you get me some property guides for buying a Volcano Island fortress.
Were the techno-gods caught off the ranch when the CFO looked at the numbers? I would give serious money (at least 10 bucks:)) to know what they were trying to do or not do and who or what caused the reversal. And NO it was not because of some competitive change in my area.
So basically everything they told me to do last time which didn't make a blind bit of difference.
at the same to in my key search terms for "widgets"
there are about 10 completely irrelevant ads out of the full set. seems to be one rule for some of us and another rule for everyone else.
One plus side is my minimum CPC for my two main terms are slightly lower than before.
Note that I don't think any of this has anything to do with a "quality score"...just revenue.
It's just a theory.