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Be informed. Your keywords may be suspended

Adding another cause of frustration for advertisers

     

GAds

10:42 am on Mar 22, 2006 (gmt 0)

10+ Year Member



If some of your keywords in your account suddenly disappear from Google search, you'd better contact Google for a reason. Don't just sit there and wait. Instead of your keywords being pulled down for review, it may be that they have been suspended (maybe permanently) for low traffic.

I have a campaign that has been running fine for over a year. Without any pre-warning some of the keywords disappeared from SERP. First I thought it was just routine review but after a week the keywords were still kept frozen in my account. Then I decided to contact Google and got a reply saying that those keywords were suspended. Worst thing is one of them has been permanently suspended for not registering a single click during a certain period of time across the entire Adwords system. And Google decides that 'no one will be able to use that keyword to trigger ad anymore'. So end of the story for that keyword with Adwords. Period.

It feels like the old keyword status algo which was heavily complained about in this forum is back again! Now Google has the choice to either raise the min bid for low traffic keywords, or simply suspend them, permanently if they like. And they don't tell you if your keywords are under review or have been suspended. Either way they're all marked 'Active' still. Brilliant!

The result? Forget about the niche keyword or niche market thing. Just reach deeper in your pocket and spend like crazy your money!

jim2003

2:59 pm on Mar 22, 2006 (gmt 0)

10+ Year Member



Hello,

What message does the ad diagnostics tool display for the keywords that are not triggering phrases?

venrooy

7:43 pm on Mar 22, 2006 (gmt 0)

5+ Year Member



If a keyword is not registering a single click -- then why worry about that keyword.

AdWordsAdvisor

8:36 pm on Mar 22, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Worst thing is one of them has been permanently suspended for not registering a single click during a certain period of time across the entire Adwords system.

A keyword may be suspended temporarily if it has registered no clicks or impressions for a long period of time (think of this within the context of a system in which there are millions upon millions of searches a day.)

Such keywords can be reactivated automatically if we find that they could start delivering traffic, so they remain listed as 'Active' within your account.

And Google decides that 'no one will be able to use that keyword to trigger ad anymore'. So end of the story for that keyword with Adwords. Period.

This is not correct.

If a keyword is not registering a single click -- then why worry about that keyword.

A very good point. And even more true if a keyword has registered not a single impression over time.

AWA

rstein68

9:03 pm on Mar 22, 2006 (gmt 0)

10+ Year Member



Where are we notified that the keyword has been suspended and where we customers notified of this change?

Why does Google think the customer should not be made aware of the status?

Why not mark the suspended words in the users account as inactive?

GAds

1:17 am on Mar 23, 2006 (gmt 0)

10+ Year Member



If a keyword is not registering a single click -- then why worry about that keyword.

I agree. But the truth is the keyword got permanently suspended has generated 182 clicks over its one year or so life time. That's one click every 2-3 days. Considering that the keyword is a very specialized industrial term, a click per 2-3 days is definitely a reasonable traffic volume.

So Google doesn't look at the history of that keyword. They just pick a time frame out of the blue to track the activities, and we don't know how long that period is. By the way, I have a keyword that has accrued 980 clicks got suspended. Any comment on that?

GAds

2:28 am on Mar 23, 2006 (gmt 0)

10+ Year Member



AWA,

One of my keywords is permanently suspended and no one will be able to use that keyword to trigger ad anymore. That's exactly what I've been told in the email your specialist sent to me.

Of course I would rather believe your version of saying is correct, the suspension is temporary not permanent. So I guess I would put that keyword I've deleted back into my account and see what's gonna happen to it.

bostonseo

4:09 am on Mar 23, 2006 (gmt 0)



It's completely shady that keywords go 'inactive-disabled', but we are not made aware of this. I can understand Google not serving ads if the search volume does not meet a certain threshold, but tell us when this happens!
Don't let me continue to waste my time adding new terms that won't trigger ads.

Israel

4:50 am on Mar 23, 2006 (gmt 0)

5+ Year Member



At least with the old "Disabled", I knew which weren't working and could dispose of them.

90 days without an impression or click is reasonable grounds to dump a keyword. I know that wouldn't suit the purposes of some with unusual campaigns, but would work for most of us. The old "Disabled" told us this. It's impractical for me to 'test' keywords to see if they still have the potential to generate an impression if searched. In fact, I tried an experiment today where I searched on keywords that had gone 10, 30, 90 or 120 days without an impression. Some showed, some did not.

One more designation that made this status visible would do the trick.

Israel

JBrown

4:20 pm on Mar 23, 2006 (gmt 0)

10+ Year Member




Here is some data:

AdGroup running for about 1 month.
82 total keywords

29 keywords not showing any impressions
-- My ad shows for 8 of these on Google when I enter the keyword.
-- Of the remaining 21, some show ads for other advertisers or no ads at all.

I understand that Google wants to pare down some of the dead wood keywords, but I question the shortness of the time period involved. 3-6 months without an impression sounds fair, but a month or less?

I'm caught between "broad matching" that doesn't truly broad match and longer keyword phrases which are deactivated for low impressions. I'm trying to expand my Google spending, but it's turning into more and more work.

rexcoxau

7:42 pm on Mar 23, 2006 (gmt 0)



I have a similar issue here. I have ONE key word that is actually the name of a very well known make of a company.
It shows up in my list as being active and the price is right. I know that keyword is very popular, but there are no impressions or clicks in my campaign.

My guess is the company pays google to NOT display that word in the sponsered search.

Have others found the same?

 

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