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New "Settings" feature added

     

GAds

1:23 am on Mar 9, 2006 (gmt 0)

10+ Year Member



Today I see a new "Settings" column added in keyword level page. Seems useful if you have a long list of keywords in an ad group. However, it's not what I've been craving for.

biking4jesus

9:57 pm on Mar 9, 2006 (gmt 0)

5+ Year Member



I too have access to the AdWords Editor program and it is pretty well built. It still has a few quirks as its still a beta, but I can post changes of large magnitudes in minutes rather than hours or days.

johnser

4:17 pm on Mar 10, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Just spotted this 10 mins ago in UK - Could swear it wasn't there 3 hours ago.

AWA - seriously. It worked fine until now.
Why the obsession with "improving" things that just make them harder to use?

Now I've to horizontally scroll to see my conversion stats on a 1024 x 768 screen res - not exactly uncommon.

Do me a favour - check the screen res of whichever person approved this. I'll send you $20 if its 1024 or less.
So much for the "user experience" - or do advertisers not count ....

Can you disable this "feature"?

TRex

7:59 pm on Mar 10, 2006 (gmt 0)

5+ Year Member



I'd like to add my "thumbs down" to the new settings feature as well.

AdWordsAdvisor

9:58 pm on Mar 10, 2006 (gmt 0)

WebmasterWorld Senior Member adwordsadvisor is a WebmasterWorld Top Contributor of All Time 10+ Year Member



Hi all,

Sorry not to have been participating much recently. It's been exceptionally busy in the past few days, and I'm even a full day late on delivery of the AdWords Feedback Report, for the first time ever. :(

What has this change accomplished - beyond adding an extra step to see/modify the URL?...

Advise us. What is the new or easier functionality this change is supposed to ad? I, for one, am completely baffled. It seems as though it just hides previously available information.

AWA - seriously. It worked fine until now. Why the obsession with "improving" things that just make them harder to use?

I haven't missed the fact that there is a fair amount of feedback along these lines, and I'll certainly pass that feedback on to the right folks. Already have in fact.

I'd like to say, however, that the 'settings' column was designed to support new functionality we'll be releasing in the coming weeks. So, I guess that I'd ask that you withhold judgment for a while at least. That said, I do understand your concerns, I will continue to pass on your feedback - and I guarantee you that the right folks are already aware of the concerns expressed here so far.

AWA

inbound

12:45 am on Mar 11, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



Thanks AWA, but why not introduce the change along with the new features?

The new features worry me as this will further clutter the page when I need to sort by destination url, I'm assuming that there will be more than URL and bid data. Does this mean if the plural 'features' are added we will see many lines of data added to this poorly executed change?

I'm sure other 'power users' would appreciate contol over what is displayed. I for one do not want the duplicate bid price data, who in their right mind thought that having individual links to change the bid price of one keyword would be a good use of screen real estate? That's just going to save a single click, but most people change more than one bid at a time.

Do the people who design the interface actually use it?

Don't get me wrong, I really like AdWords but I've already found the change adding time and frustration to the process.

Surely people with thousands of keywords tend to also spend more, so why go out of your way to alienate them?

I've never been so upset about a change (which are often positive anyway). Please sort it.

cline

4:10 pm on Mar 29, 2006 (gmt 0)

WebmasterWorld Senior Member 10+ Year Member



the 'settings' column was designed to support new functionality we'll be releasing in the coming weeks

Any one care to speculate what that functionality might be? The clues we have are:

* It's called "settings", so it's about something the advertiser can set.
* It is at the individual keyword level.
* Other settings are bid and destination url.

So, what would Adwords give advertisers that would fit in the above pattern?

My guess is that they're going to give us a setting for desired ad position. To go along with that is probably a setting for a bid reservation price.

Adwords knows that managing towards a target position is how advertisers use their system. They know that there are gobs of software firms selling services to do this. They're going to do what they did with Urchin and just start giving away what is now an expensive service, as it is in Google's best economic interests to do so.

Would anyone else care to speculate?

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