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New Feature: AdWords site demographics

     
10:36 pm on Mar 8, 2006 (gmt 0)

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Message just appeared in my Account:

New! AdWords site demographics.

Want to reach 18-24 year-olds, or women with children? Site tool demographics match your ad with your audience. Available now for campaigns targeting the United States.

Learn more Dismiss this message

Looks like MSN's targeting lead is shrinking already...

11:14 pm on Mar 8, 2006 (gmt 0)

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More here:

[adwords.google.com...]

11:54 pm on Mar 8, 2006 (gmt 0)

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It's only part of site targeting. If it were part of PPC targeting, then it would really get interesting.

The demographic website data used by AdWords comes from comScore Networks, the respected marketing information provider. At this time, AdWords has demographic information on users from the United States only. For this reason, demographic site selection is available only for campaigns which geo-target users in the United States. If your campaign doesn't geo-target the United States, you will not see the demographic option on the site tool.

Based on comScore data - not Google data.
US based only.
[adwords.google.com...]

1:03 am on Mar 9, 2006 (gmt 0)

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Looks like MSN's targeting lead is shrinking already...

Not really, MSN's targeting is based on data entered by the user while Google is just guessing.
10:51 pm on Mar 20, 2006 (gmt 0)

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MSN still has the one-up on Google with their demographic site targeting as well b/c Google only does this for American sites.