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The AdWords help says:
Site targeting places your ads on individual sites in the Google content network. Site sections take that one step further by placing your ads on only one section or even one page of a site. If you sell football shoes, for instance, you might choose to advertise only on the sports section of a news site rather than placing ads across the entire site.
Select a site section by entering its URL in the AdWords site tool or in the 'Edit Sites and CPM' section of your account. If the full site is example.com, the section URL will take the form example.com/section. You may target individual pages by using the form example.com/section/page. Refer to the URL of the actual site to see how its sections are named.
So, I go into the "Site Tool" for the ad group, and I try entering a specific URL for a site that I know carries this type of Google ad, yet I always get:
The website information you've listed does not conform to our formatting guidelines.
..silly me, I thought. So I took off the http:// but all I get now, for *any* specific URL or subsection of a site is:
One or more of the sites you entered is not available. [?]
View unavailable sites
I've tried it in the format www.sitename.com/dir/page.htm, www.sitename.com/dir, www.sitename.com/dir/ and every other combination I can think of.
What gives? Is this feature working yet? Has anyone else managed to use it?