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Need new KW strategy

any ideas, thoughts from experts

     
3:58 am on Sep 28, 2005 (gmt 0)

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Looking for a new keyword strategy to increase traffic and conversions. Currently we're heavily weighted toward KW 'brand product' where brand is a performer/celebrity name. We've got close to 900 generic product keywords and brand/product keywords and many just don't produce. We're considering doing 'brand' only KWs which have much higher numbers of impressions, a lower CPC, but also are not quite as targeted as the 'brand product' KWs. However, with broad match we should capture many of the same people that might, on a second try, fine tune their search. Any input anyone? Thanks.